Award Winning Blog - Agitator

Who Is Your Best Competitor?

Every charity or nonprofit that seeks money (or members, visitors, clients or customers) — and every consultant or agency serving nonprofits — faces competition. It can be direct — EDF vs NRDC, Duke vs Stanford, Convio vs Blackbaud, Save the Children vs Worldvision — between organizations doing essentially the same thing in the same way. […]

Learn More November 16, 2009

Help Us Help You

Agitator readers who are not subscribers to our email feed will not have received the following invitation from Roger earlier this week … Dear Agitator Reader: I’m writing to personally invite you to participate in The Agitator’s ‘Fundraising Plans for 2010’ online survey. Hopefully, we are beginning to emerge from recession, and Tom and I […]

Learn More November 13, 2009

Online Advocacy – Health Care Reform

The health care debate has been raging online, not just on Capitol Hill, as this article from ClickZ reports. An entire arsenal of online advocacy tactics have been unleashed, including: Search ads Online videos Facebook presence Online fundraising Petition sign-ups Animated display ads Online games Dedicated websites Targeted action alerts The article gives plenty of […]

Learn More November 12, 2009

So Much For That Theory!

On October 9th I posted I Hate This Study, and predicted that in thirty days it would blow away other posts in terms of open rates. Why? Because, as the neuroscience study it referred to established, negative information and emotions are processed more readily by the brain than positive stuff. So I tested my "Hate" […]

Learn More November 11, 2009

Hug Them!

If you won’t listen to me or Roger on the value of knowing — really knowing — and cultivating relationships with your best donors, then listen to marketing maven Seth Godin. Seth is talking about customers generally, but we know he’d say the same of donors. Writing a post called Some people are better than […]

Learn More November 10, 2009

Now Email Is Dead Too

First, direct mail was dead. Now email is dead. Apparently the only channel that’s alive is social media. At least that’s the POV presented by Jessica Vascellaro in a Wall Street Journal article, Why Email No Longer Rules, published last month. She begins: "Email has had a good run as king of communications. But its […]

Learn More November 9, 2009