Award Winning Blog - Agitator

Jeff Brooks To Charity Navigator: Shut Up!

In this recent post, Merkle creative director and blogger Jeff Brooks takes on Charity Navigator for whining about "junk mail" and for buying into the "myth that fundraising is a form of harassment." Right on Jeff! And he doesn’t just complain. He gives four very sound bits of advice for how you should deal with […]

Learn More July 6, 2009

Laugh As You Leave

For our American readers leaving for a long Independence Day weekend, let’s turn off our computers with a little laughter please … Enjoy this video. Happy 4th! Roger & Tom

Learn More July 3, 2009

Are Nonprofits Good At Social Media?

Alexandra Samuel, writing in Harvard Business Publishing, says Yes! In her article, Why Nonprofits Are So Good at Social Media, she notes that social media are all about relationship building and points out: "In the nonprofit sector, relationships have always been the key currency: the relationships with the members, donors and supporters that NGOs depend […]

Learn More July 2, 2009

How Well Do You “Close” Online?

In eMarketing and Commerce, I recently came across a survey conducted for PayPal of reasons consumers give for "abandoning their shopping carts" during online shopping. PayPal found that 45% of their respondents had bailed out of at least one online retail purchase at the "checkout register" in the preceding three weeks. Here are the top […]

Learn More July 1, 2009

Nonprofit Innovation

The UK-based Management Centre recently scored 57 nonprofits on their ability to innovate … a seven step process as conceptualized by the Centre: Ideation — idea generation Integration — cross-pollination of ideas Information — external scanning & sourcing Selection — identifying ideas to take forward Support — develop ideas into offerings Launch — bringing the […]

Learn More June 30, 2009

Politics Of Online Ad Targeting

If you’re in the biz of targeting online ads for member acquisition, fundraising or issue persuasion, here are two articles that illustrate the data-driven capabilities that exist. The first deals mainly with the Republican Party’s use of voter registration data to help target GOTV ads into the Yahoo, AOL and MSN ad networks. The second […]

Learn More June 29, 2009