Award Winning Blog

Debate On Recession Fundraising Tactics

Yesterday, Roger offered "contrarian" views on fundraising in the recession from "dean of fundraising copywriters" Jerry Huntsinger. Here’s more to chew over regarding fundraising tactics in tough times from AB Data consultant Jeff Malloch. Jeff is particularly unhappy over cost-cutting advice proffered in the Chronicle of Philanthropy back on December 11. Here’s a snippet to […]

Learn More December 16, 2008

Contrarian Fundraiser’s Tips For Recession Recovery

My friend Jerry Huntsinger, sometimes called the "dean of fundraising copywriters", in a piece titled "A Contrarian Approach to Coming Out of A Recession" writes that now is the time to move beyond the worry of recession and turn our attention to coming out of it — in a growth mode. Jerry’s been […]

Learn More December 15, 2008

Marketing to Hispanics

I know … "Belford, we’re sweating making our fundraising budget this year, 2009 looks even more challenging, and you’re blogging on targeting Hispanics … what planet are you living on?! Fine, spend 90% of your efforts on paying the rent. But unless your nonprofit is prepared to hang a "No Hispanics Wanted Here" sign on […]

Learn More December 12, 2008

Internet Gains As Preferred Source Of Political News

Two reports were issued amidst the pre-election buzz that deserve the attention of nonprofit communicators, especially those working in advocacy organizations. The first study, from Pew Research Center, shows that the internet now surpasses all media except television as a preferred source for political news. A big jump from 2004. And what is really striking […]

Learn More December 11, 2008

The Secret Millionaire vs Jacques Cousteau

Two colleagues of mine, Ryann Miller and Caity Craver — both from DonorTrends and both a generation younger — recently shared with me this email exchange they had. The topic: TV "reality shows" based on giving away big sums of money. Perhaps you’ve seen these programs. I haven’t. But I will admit that decades ago […]

Learn More December 10, 2008

Now Be Honest

Over the years, we’ve seen that most donors give on average to six or seven charities or causes. Maybe you fit this profile. I’m going to presume that most of the nonprofits you personally support communicate regularly with you via email (assuming you’ve given them permission). Now I ask you to be honest … Do […]

Learn More December 9, 2008