Award Winning Blog

Motrin: A Lesson In Issue Campaigning

As told by Ad Age, here is a fascinating account of the brouhaha over a recent — now deceased — advertising campaign for Motrin, the painkiller. It’s left some executives at Johnson & Johnson’s McNeil Consumer Healthcare unit consuming a lot of their own medicine! The ads were an attempt by Motrin to connect and […]

Learn More November 19, 2008

You’re Not Alone!

Just when you need to send one critical email before you dash off, or are at the juiciest part of the conversation … Your internet service disappears, or your computer freezes (or worse, does that never-ending hourglass or spinning wheel thing), or your cellphone fails. According to this report from Pew Research, When technology Fails, […]

Learn More November 18, 2008

New Agitator Paper #2: The Giving Process

Free: Sign up here for first Agitator Editors Telebriefing, Fundraising in Troubled Times, this Friday, November 21, 2 pm eastern. Details in postscript. Today The Agitator releases the second in its new series of DonorTrends White Papers. These papers are available to subscribers to The Agitator’s new Premium service. The second paper is […]

Learn More November 17, 2008

AGITATOR WEEKEND: Fundraising in Tough Times

Week-In Review: The dismal drone of economic downturn continued unabated as stock markets dipped, retailers forecast a bleak holiday season, Ad Age reported that online consumer spending is also slowing, and representatives of the G-20 convened an emergency economic summit in Washington, D.C. that will run through the weekend. Here at the Agitator we released […]

Learn More November 15, 2008

Tell Us Your Vital Signs – 2

Two weeks ago, The Agitator began to take the pulse of nonprofit fundraisers regarding the fundraising outlook for the balance of the year, via our Vital Signs Survey 1. We reported the responses to Survey 1 here. We are repeating our brief Vital Signs Survey 2 to collect your ongoing perceptions and predictions. Whether you […]

Learn More November 14, 2008

Online Spending Growth Slows

As reported in this Ad Age article, consumer spending online is slowing this year-end, reflecting the overall economic downturn. Perhaps there are warning signs here for online fundraising. Forrester Research says the rate of growth in online sales for November and December over the previous year’s Christmas season will be 12%, compared to 20% a […]

Learn More November 13, 2008