Award Winning Blog - Agitator

Hola! Am I Beating A Dead Horse?

Periodically, I pass along articles talking about marketing to Hispanics. Here are a few more … from Business Week re TV advertising, Online Media Daily re online behavior, and from Engage:Hispanics re brand perceptions. All good background reading. But am I beating a dead horse here? Everytime I do this, I ask Agitators readers for […]

Learn More April 15, 2009

Email Compliments For Nonprofits

It’s not often I see marketers from the commercial world praise nonprofit marketing. Here’s a rare example. Cynthia Edwards of Razorfish, an email solutions provider, cites impressive online practices of World Wildlife Fund, ASPCA, Worldvision and The Humane Society of the US. She also cites the American Red Cross disapprovingly. Worth a read. Tom

Learn More April 14, 2009

Choosing A Database? Mistakes To Avoid

Consultant Robert Weiner recently presented a webinar for Fundraising Success, called "Understanding and Maximizing Your Donor Database for Fundraising Success." As reported here, Weiner included a discussion of "ten mistakes nonprofits commonly make" when choosing a database. Having sat on both sides of the table during this ugly and painful process, I thought his list […]

Learn More April 13, 2009

Will Email Fundraising Die?

It’s bad enough that pundits tell us direct mail is dead, or at least dying. Now we’re being told that email is dying too … or at least becoming marginalized. And since email is the online fundraising weapon of choice, won’t that mean that online fundraising will wither as well?! Here’s one of the better, […]

Learn More April 9, 2009

In Defense Of Creative

Yesterday, Roger and Guest Ranter & copywriter Bob Levy teamed up to argue in The Agitator that sound strategy was more important to fundraising success than the "silver bullet" package. Tough to disagree with that. This — mind you — coming from two creative whizzes who have written more than their fair share of long-lived […]

Learn More April 8, 2009

Failed Marriages And Great Packages

The late David Ogilvy was among the greatest advertising geniuses who ever lived. He built a truly remarkable global agency and contributed more than his fair share to both the creative and management sides of the business. Among Ogilvy’s more unconventional beliefs was that truly great agencies are built as a result of “high mortgages […]

Learn More April 7, 2009