Award Winning Blog - Agitator

The Agitator Evolves

We’re determined to offer readers of The Agitator just what our tagline promises … Fundraising & Advocacy Strategies, Trends, Tips … with an Edge. We put plenty of people-hours into that mission each week, and appreciate the many public and private messages of support you send … as well as the support evidenced by our […]

Learn More April 6, 2009

Succeeding In Your Fundraising

Here are four bedrock suggestions for succeeding in your marketing (i.e., fundraising) in the coming year. Writing in eMarketing & Commerce, Lisa Wehr of Oneupweb, a digital marketing agency, offered these recommendations in a commercial marketing context. I’ve reproduced the essence of her recs, followed by my fundraising "spin" on each. 1. Plan early and […]

Learn More April 3, 2009

Pew Quiz: I’m A “Digital Collaborator”

The Pew Internet Project has come up with a new typology for users of information and communications technology (ICT). Pew sorts folks into ten groups, distributed within two main buckets. The chief determinant of which bucket you fall in is your attitude toward and usage of mobile ICT. Here’s how Pew sorts us. And here’s […]

Learn More April 2, 2009

I Become More Of Me

We’ve been talking about the value of market (i.e., donor) research lately, and how/when to listen to it. So my curiosity was peaked when this article by Karl Greenberg, Market Research Must Get Real, Not ideal, popped up. The article cites Nathan Berg, a professor of economics at the University of Texas, who asserts current […]

Learn More April 1, 2009

Facebook’s Getting Wrinkles

I’ve been pre-occupied with Facebook lately, in part because its demographics are changing so rapidly. Here’s the current profile, as reported by MediaPost.com: "Facebook is aging fast. The number of U.S. users over 35 has doubled in just the last 60 days, according to new data from Inside Facebook. The burgeoning crowd of older users […]

Learn More March 31, 2009

Listen To Your Donors? Sometimes.

Last week, talking about FaceBook’s cave-in (as some pundits see it) to two million of its users, I raised the issue of when should nonprofits listen to their donors. I don’t want to put words in his mouth, but Jeff Brooks over at donor-centric Donor Power Blog would probably say "Always!" Personally, I’m all for […]

Learn More March 30, 2009