Award Winning Blog

NEW: Agitator Weekend

Welcome to the debut edition of Agitator Weekend. We’ve created it partly for those who can’t get enough, and partly for those delinquent souls whose other weekday priorities somehow trumped their sessions with The Agitator. -Roger and Tom The Agitator’s Week in Review. As Americans and Canadians celebrated Labor Day, Hurricane Gustav hurtled toward an […]

Learn More September 6, 2008

The Real Costs Of Online Fundraising

Here is a terrific "must read" article on the true costs of online fundraising, courtesy of Fundraising Success. Apart from its thoughtful content, what I like about this article is that it’s written by a development director, not an online whiz kid, so it offers valuable perspective. I question how many development directors could be […]

Learn More September 5, 2008

Why Does Obama’s Online Stuff Work So Well?

We’ve all heard the astounding stats about the Obama online fundraising machine … two million donors, giving regularly. A fundraiser’s dream. But what is there about the Obama campaign’s online approach that makes it so effective? Most would say that good marketing is of course abetted in the first instance by a good product. But […]

Learn More September 4, 2008

Fundraiser Refuses To Change Underwear

Following the example of tennis sensation Rafael Nadal, a leading nonprofit fundraiser is refusing to change his garb while he’s on a fundraising roll. Fred Krupp, CEO of the Environmental Defense Fund (EDF) and a prodigious fundraiser, recently secured a gift of $15 billion over three years from obscure Cedar Rapids Iowa philanthropist Mordicah Crump, […]

Learn More September 3, 2008

Lessons In Targeting Your Message Online

The capacity to target messages in the online space is astounding … probably even intimidating to nonprofit fundraisers and communicators. But learn we must, in a communications context where consumers are tuning out everything that is not immediately relevant to them. Here is an article from Kate Kaye at ClickZ Network describing how Emily’s List, […]

Learn More September 2, 2008

Is Your Website Lost In The Crowd?

Roger sent me this press release the other day, with the short message … "Talk about competition!" The release notes that there are now over 7 million organizations with websites using the .ORG domain (ranking 3rd behind .COM and .NET). This number has been growing at the rate of 20% per year over the past […]

Learn More August 29, 2008