Award Winning Blog

AGITATOR WEEKEND: Ambient Awareness and Much, Much More

The Agitator’s Week In Review. This week the U.S. marked the 7th anniversary of 9/11 … in a huge tunnel under Geneva the biggest science project –10,000 scientists and $10 billion – got underway in an attempt to understand the secrets of the universe by recreating the moments just after the Big Bang … the […]

Learn More September 13, 2008

Shifting To Interactive/Digital Marketing

eMarketing & Commerce reports that Epsilon, in a survey of 175 Chief Marketing Officers of major corporations, finds that 63% are moving their marketing spend toward more interactive/digital marketing. And away from traditional marketing media like TV and print.Where will they be spending their marketing dollars? According to the survey: Social computing — including word […]

Learn More September 12, 2008

Welcome To Mobile Marketing

Plain old email marketing not sexy enough for you? Bored with your nonprofit’s Facebook page? Really want to be on the marketing front edge?Then mobile marketing is for you! Whether it’s for any of your core constituency, today, is another matter entirely.Still, it’s always fun to get a glimpse of the future — the return […]

Learn More September 11, 2008

Social Media NOT Just For Kids

At least that’s what both AARP and The Arthritis Foundation believe, according to this DMNews article.Neither of these nonprofits cater to the under-40 (let alone under-25) crowd, but both are taking steps to make their websites more engaging and participatory by adding social networking tools.Members of AARP can now customize their user profiles by posting […]

Learn More September 10, 2008

Making Effective Use of Social Media Tools

Yesterday, Tom posted on the broad sociological insights emerging around online social media. Today, here’s a glimpse of these tools at work right now. With Hurricanes Gustav and Hanna now behind us and with Hurricane Ike on the way, the websites of groups like the American Red Cross, Habitat for Humanity, Catholic Relief Services, and […]

Learn More September 9, 2008

Brave New World Of Digital Intimacy

You must read this article from yesterday’s NYTimes Magazine, entitled “Brave New World of Digital Intimacy.”It won’t help you raise a dollar or a Euro today; nor will it solve your biggest communications challenge this week.But if you’re going to be in the biz of mobilizing people to open their minds, hearts or pocketbooks a […]

Learn More September 8, 2008