Award Winning Blog - Agitator

More Social Networking

Sorry, but I’m on a social networking roll this week. Some interesting articles and sites to ponder as you chart a course for your nonprofit … Is there a future in setting up your own proprietary social network … indeed, will the prospects of Facebook and MySpace fade as folks head to more niche sites […]

Learn More May 29, 2008

Understanding the “Millenials”

Yesterday we wrote about the impact online social media will have on the pursuit of public interest goals. And we noted that for most nonprofits, most of whose constituencies still tilt toward Boomers and older (at least in terms of active donors), this new media wave is still out there on the horizon line. Right […]

Learn More May 28, 2008

Social Media For Social Good

Joe Marchese, president of socialvibe, has written this great overview of the contribution social media are beginning to make in the cause world. He observes: "Because of social media, not only can people in need, be they class room teachers or farmers in the third world, publish their stories and have them read, but these […]

Learn More May 27, 2008

Improving Your “Store Experience”

I just came across this study conducted by the IBM Institute for Business Value of customer "Advocates" in the retail setting. For this consumer study, "Advocates" were defined as meeting three criteria: they recommend their retailer to their friends and family; they would increase their purchase amount if their retailer offered products found at other […]

Learn More May 23, 2008

Bringing A Dead Brand Back To Life

I’ll say it flat out … this, from the New York Times magazine, is one of the most fascinating marketing articles I’ve ever read. It’s about a company that buys "dead" brands … the intellectual property left from products no longer made, like Brim coffee, SalonSelectives shampoos, Nuprin, and Underalls … and brings them back […]

Learn More May 22, 2008

“Did I Fly All The Way Here For This?!”

Seth Godin, in his usual effortless way, raises a point that’s so obvious, but still makes you think. Talking about rising fuel and other "transaction" costs of air travel, he observes that if you’re going to get on a plane these days and travel to a distant conference or sales meeting, it had better be […]

Learn More May 21, 2008