Award Winning Blog - Agitator

Agitators Rate Twitter

Here are the responses to date of our one-question survey regarding Twitter : Which statement about Twitter to you most agree with? Twitter is a killer app and will become hugely important to nonprofit communications and fundraising going forward — 38% Twitter will be only marginally useful for most nonprofits, because only a very small […]

Learn More May 12, 2009

Thank You, Thank You

Is there anything more important to fundraising than getting the second gift, and quickly? [OK, wise guys … other than getting the first gift?] If there is, I don’t know what it is. But I’m open to suggestion. Tell me. Here’s a great example of direct mail acknowledgment, courtesy of copywriters Deborah Block and Paul […]

Learn More May 11, 2009

Hispanic Surge On Facebook

Writing in Engage: Hispanics, interactive marketing consultant Lee Vann provides this astonishing stat: Back in February 2008, Facebook produced a Spanish-language version (note: with help from its user community). At the time, there were 2.3 million Facebook users in Spanish-speaking countries. Within six months that number had shot up to 9.9 million, a remarkable gain […]

Learn More May 8, 2009

Demographics Of Social Nets

Expanding on an Agitator post of several weeks ago, here’s some fresh demographic data on social net usage from Harris Interactive. 5% of Americans online use Twitter, while 48% use Facebook or MySpace. No surprise … usage goes up with education, and down with age. For example, 74% of those ages 18-34 use Facebook or […]

Learn More May 7, 2009

Twittering Away

To every fad there is a season … churn, churn, churn! Marketing maven Seth Godin seems to think Twitter has a short shelf life, citing this report from Nielsen Online that the churn rate on the service is 60% … as in, six-in-ten Twitter users in a given month fail to return the following month. […]

Learn More May 6, 2009

Online Video: Viral Isn’t Everything

Interactive marketing consultant Heidi Cohen offers this useful checklist of things you should consider and plan if you’d like to execute a successful online video campaign. Her checklist includes specifics in each of the following categories: #1 of course is "Set marketing goals" — is your objective to increase brand awareness, sell a message, solicit […]

Learn More May 5, 2009