Award-Winning Blog


How Do You Measure Up?

Convio has just published an excellent report on online fundraising trends, together with their advice on how nonprofits can improve their online fundraising programs. This is a "must-read" document, for two reasons: 1) The report is full of stats from a broad range of nonprofits that you can use to benchmark your own online fundraising […]

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700+ Women = $170,000

Awhile back, I posted on the 90 super-wealthy women who committed $174 million to causes and charities serving women and children. Here’s an example of women joining other women at the local level to support such causes. It’s equally important because it shows the impressive power of local giving circles … in other words, we […]

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Jobs For Change

Danny Moldovan, Director of Jobs for Change, asked for our help in promoting this effort  to provide a hub for those seeking a career in the "change" sector. Here’s how he describes the initiative: "We’re launching a site called Jobs for Change, a career service and marketplace for social change jobs that we’ve created in […]

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The Future Of Social Networks

Joe Keenan of e-Marketing & Commerce muses here on the future evolution of social networks, relying on the prognostications of Forrester Research. He notes that 42% of social netters maintain profiles on two or more social sites, and points to applications that will make identity "portability" a reality soon. From that point, says Keenan/Forrester, we’re […]

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How Angry Are You?!

Here’s an interesting column from Stuart Elliott of the NY Times regarding anger as a motivator in commercial advertising. It seems that commercial marketers are traditionally quite skittish about tapping into the palpable anger people feel about the economy. But the times might be a-changin. Says Elliott, talking about the "mad men" of Madison Avenue: […]

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Creative That Works For Social Media

In Online Spin, Joe Marchese of socialvibes offers this good advice regarding the kind of advertising that will work in online social media. As he sees it, the requirements are: Interaction — but more than a simple click-through to a landing page or micro-site; Customization — let "them" put their stamp on "your" brand; Socialization […]

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