Award Winning Blog - Agitator

Billie Outswims Stephanie Colburtle

I might be late to the party, but I’m still blown away by the "Great Turtle Race," a multi-faceted campaign designed to draw attention to the plight of endangered leatherback turtles. Sponsored by Conservation International and a coalition of partner groups. Sponsoring companies paid for satellite tags that allowed six migrating leatherback turtles to be […]

Learn More August 5, 2008

What It Takes To Win

Think about a nonprofit group — other then your own — that you really admire for their effectiveness. What, in your judgment, makes them so effective? Here’s an article on an organization I admire … the Humane Society of the US. Why do I think they are effective? Here are four reasons, which I happen […]

Learn More August 4, 2008

Still Pondering Online Video?

Here’s some data re online video used by BrightRoll, the internet’s biggest online advertising network. 1. Video is Bigger Than Search: 12 billion videos are watched per month vs. 10.5 billion searches conducted. 2. Video Consumption is Quickly Moving Online: 19% of total video consumption is now online, versus 11% a year ago. 3. Most […]

Learn More August 1, 2008

Online Prospecting – II

Yesterday we mentioned that not much information was floating around on online prospecting by nonprofits, as opposed to online fundraising from existing house files. We noted the exception of the Obama campaign. Here’s an interview indicating how they go about it. Blue State Digital is the agency involved. While a BSD-unique software tool is used […]

Learn More July 31, 2008

Online Prospecting

Just read that GM, America’s fourth largest advertiser, has moved nearly 25% of its measured advertising spend to digital media over the last three years. That includes online ads ($197 million on these alone last year), home-page takeovers, search, sites for dealers and customer-relationship management. The reason? Targeting. In a typical month, roughly 11 million […]

Learn More July 30, 2008

Testing Email Subject Lines

Here are email subject line testing tips from five experts. You might think they’re kinda no-brainers. But if they help prod you to examine far more systematically your approach to subject lines in your email campaigns, then high-fives all around! This is like testing your carrier in direct mail. Rather important! Tom

Learn More July 29, 2008