Award Winning Blog - Agitator

The Future Of Online Campaigning

We don’t frequently pitch conferences and panel discussions, but here’s one sponsored by Convio that features some folks who we think really know what they’re talking about. It’s at the National Press Club in Washington this week (May 21 at 9:30am EDT), and available via webcast. Title: How the Internet Is Changing Philanthropy, Advocacy and […]

Learn More May 20, 2008

Test Your Donation Landing Pages

Guest Agitator Nick Allen of Donordigital shares some online research generated with Amnesty International. The project tried to isolate variables that significantly improved the fundraising conversion effectiveness of website "donate" pages. Here’s Nick’s summary of key findings: Bigger donate buttons helped convert more donors; Vividly colored donation buttons had varying levels of impact on donation […]

Learn More May 19, 2008

Donors Need Emergency Help – II

Yesterday we wrote about the difficulty, during natural disaster calamities, for donors to assess which relief charities might put their donation to work most effectively. From Matthew Sherrington, now at EveryChild in London (and formerly at Greenpeace USA) here is a very informative description of the way disaster relief fundraising is coordinated in the UK. […]

Learn More May 16, 2008

“Donors Need Emergency Help”

So writes Holden Karnofsky of the GiveWell Blog, attracting these comments in the Chronicle of Philanthropy. His point is that in the present humanitarian crisis in Myanmar, prospective donors are confronted by dozens of organizations raising funds for relief. How is one to know which group might most effectively use the funds? Part of me […]

Learn More May 15, 2008

Nonprofit Website Overhaul – Read By May 15

The American Council on Exercise overhauled its website with great success. Here’s how (including how they sold the project to the brass) … a great case study from MarketingSherpa. But you must access by May 15. Tom

Learn More May 14, 2008

March To Online Video Continues

From ComScore, here are the latest figures re online video viewing. In the month of March: 73.7 percent of the total U.S. Internet audience viewed online video, averaging 83 videos per viewer. 84.8 million viewers watched 4.3 billion videos on YouTube.com (50.4 videos per viewer). 47.7 million viewers watched 400 million videos on MySpace.com (8.4 […]

Learn More May 13, 2008