Award Winning Blog - Agitator

Is Cause Marketing Right For You?

Most of us, when we think of cause marketing, probably think it’s relevant to only the biggest and "safest" nonprofit brands, like Habitat for Humanity or Bono’s RED. But here’s down-to-earth advice from Selfish Giving blogger Joe Waters, for whom cause marketing is only part of his day job. He says that, if you set […]

Learn More June 25, 2008

Want 50% Lift In Email Conversions?

Then read this excellent case study provided by Marketing Sherpa. But you must read by June 24 unless you’re a subscriber. In this example, a travel destination raised its conversion rates on marketing emails by 50% by embedding a brief video that automatically played when the email was opened. If you missed the deadline, here’s […]

Learn More June 24, 2008

Celebrity Power

Of course not every nonprofit has access to a celebrity to help raise its profie … or fundraise. But if you do, should you jump at the chance? This article from the NY Times provides some excellent insights into the world of celebrity marketing. Does it work? You bet your Rihanna umbrella … your Patrick […]

Learn More June 23, 2008

Campaign 2008 And The Internet

If you are a fundraiser or communicator for an advocacy group, here’s another "must read" report from the Pew Internet & American Life Project. As they summarize: Fully 46% of all Americans have used the internet, email or cell phone text messaging to get news about the campaign, share their views and mobilize others. Further, […]

Learn More June 19, 2008

Legendary TV Spot

Yesterday, Roger featured some "new media" created by the latest generation of hip political junkies. Cool. But here’s a real TV legend … the "Daisy" commercial created in 1964 by media guru Tony Schwartz for the Johnson campaign. For you youngsters, that’s Lyndon Johnson, who nuked Barry Goldwater. Many say this ad played a key […]

Learn More June 18, 2008

Where Younger Voters Get Their Information

Last week, as the primary phase of the presidential campaigns ended and the run up to the November elections began in earnest, Ad Age and Digital Hollywood held their co-produced extravaganza Advertising 2.0 in New York City. Among the panelists was Kristi Vandenbosch head of Tequila, the global marketing services network, who put together a […]

Learn More June 17, 2008