Award Winning Blog - Agitator

Web Analytics Demystified

Still not sure how to assess your nonprofit’s website performance? Here’s a great beginner’s guide from blogger and web analysis savant Avinash Kausik, who writes Occam’s Razor. After you master the beginner’s guide, his blog can help you plumb the depths of web performance as deeply as you dare to go! Tom

Learn More May 12, 2008

The Veto Vote

Baskin-Robbins has announced the most radical new product roll-out in its 62-year history. Next year each of its 2400 US outlets will begin offering soft serve ice cream … you know … the Dairy Queen stuff. Said a Baskin-Robbins spokesperson, "This helps us overcome the veto vote, when a child wants a soft-serve cone." The […]

Learn More May 9, 2008

I Can’t Beat Him!

At least not so far. Seth Godin lays down a great challenge that will make you think … Can you define great marketing in a fewer or better four words than his formulation? Make big promises; overdeliver! I know this is a winning approach to attracting and retaining major gift donors. And it sure can’t […]

Learn More May 8, 2008

More On Trust

In a lot of things I’m reading lately, the "trust" issue keeps popping up. Here’s a piece on trust and brands. Your nonprofit is a brand. If you’re fortunate, it’s a brand your target audience has heard of. The Agitator’s DonorTrends survey recently asked donors for their perceptions of 100+ national nonprofit brands. The results […]

Learn More May 7, 2008

UNICEF Case Study – Read By May 7

Here is a great case study from Marketing Sherpa on UNICEF’s experimentation with social media. Lots of practical info here. So far, heaps of awareness (i.e., "friends" and friends’ activity), but no discernible dollar payback. Seems like that’s the story with social media at this stage of the game. So don’t kid yourself or your […]

Learn More May 6, 2008

How Trustworthy Are You?

Nothing much gets done when trust is absent. Certainly no fundraising. So how trustworthy are you? Here’s a self-evaluation survey concocted by Charles Green, co-author of The Trusted Advisor, and a blogger on the role of trust in marketing, sales and business in general. If you take the quiz you’ll find your trustworthiness ranked against […]

Learn More May 4, 2008