Award Winning Blog - Agitator

Improving Your “Store Experience”

I just came across this study conducted by the IBM Institute for Business Value of customer "Advocates" in the retail setting. For this consumer study, "Advocates" were defined as meeting three criteria: they recommend their retailer to their friends and family; they would increase their purchase amount if their retailer offered products found at other […]

Learn More May 23, 2008

Bringing A Dead Brand Back To Life

I’ll say it flat out … this, from the New York Times magazine, is one of the most fascinating marketing articles I’ve ever read. It’s about a company that buys "dead" brands … the intellectual property left from products no longer made, like Brim coffee, SalonSelectives shampoos, Nuprin, and Underalls … and brings them back […]

Learn More May 22, 2008

“Did I Fly All The Way Here For This?!”

Seth Godin, in his usual effortless way, raises a point that’s so obvious, but still makes you think. Talking about rising fuel and other "transaction" costs of air travel, he observes that if you’re going to get on a plane these days and travel to a distant conference or sales meeting, it had better be […]

Learn More May 21, 2008

The Future Of Online Campaigning

We don’t frequently pitch conferences and panel discussions, but here’s one sponsored by Convio that features some folks who we think really know what they’re talking about. It’s at the National Press Club in Washington this week (May 21 at 9:30am EDT), and available via webcast. Title: How the Internet Is Changing Philanthropy, Advocacy and […]

Learn More May 20, 2008

Test Your Donation Landing Pages

Guest Agitator Nick Allen of Donordigital shares some online research generated with Amnesty International. The project tried to isolate variables that significantly improved the fundraising conversion effectiveness of website "donate" pages. Here’s Nick’s summary of key findings: Bigger donate buttons helped convert more donors; Vividly colored donation buttons had varying levels of impact on donation […]

Learn More May 19, 2008

Donors Need Emergency Help – II

Yesterday we wrote about the difficulty, during natural disaster calamities, for donors to assess which relief charities might put their donation to work most effectively. From Matthew Sherrington, now at EveryChild in London (and formerly at Greenpeace USA) here is a very informative description of the way disaster relief fundraising is coordinated in the UK. […]

Learn More May 16, 2008