Award Winning Blog - Agitator

“Donors Need Emergency Help”

So writes Holden Karnofsky of the GiveWell Blog, attracting these comments in the Chronicle of Philanthropy. His point is that in the present humanitarian crisis in Myanmar, prospective donors are confronted by dozens of organizations raising funds for relief. How is one to know which group might most effectively use the funds? Part of me […]

Learn More May 15, 2008

Nonprofit Website Overhaul – Read By May 15

The American Council on Exercise overhauled its website with great success. Here’s how (including how they sold the project to the brass) … a great case study from MarketingSherpa. But you must access by May 15. Tom

Learn More May 14, 2008

March To Online Video Continues

From ComScore, here are the latest figures re online video viewing. In the month of March: 73.7 percent of the total U.S. Internet audience viewed online video, averaging 83 videos per viewer. 84.8 million viewers watched 4.3 billion videos on YouTube.com (50.4 videos per viewer). 47.7 million viewers watched 400 million videos on MySpace.com (8.4 […]

Learn More May 13, 2008

Web Analytics Demystified

Still not sure how to assess your nonprofit’s website performance? Here’s a great beginner’s guide from blogger and web analysis savant Avinash Kausik, who writes Occam’s Razor. After you master the beginner’s guide, his blog can help you plumb the depths of web performance as deeply as you dare to go! Tom

Learn More May 12, 2008

The Veto Vote

Baskin-Robbins has announced the most radical new product roll-out in its 62-year history. Next year each of its 2400 US outlets will begin offering soft serve ice cream … you know … the Dairy Queen stuff. Said a Baskin-Robbins spokesperson, "This helps us overcome the veto vote, when a child wants a soft-serve cone." The […]

Learn More May 9, 2008

I Can’t Beat Him!

At least not so far. Seth Godin lays down a great challenge that will make you think … Can you define great marketing in a fewer or better four words than his formulation? Make big promises; overdeliver! I know this is a winning approach to attracting and retaining major gift donors. And it sure can’t […]

Learn More May 8, 2008