Award Winning Blog - Agitator

Online Campaigning … More Than Money?

The Wall Street Journal recently chronicled the ascendancy of small gift fundraising in the campaigns of Obama and Clinton. Everybody knows about the Obama online $$ phenom: about 90% of the $55 million he raised in February came from donors giving $100 or less … the vast preponderance online. Bur consider Clinton as well: in […]

Learn More March 26, 2008

Understanding Your Website Stats

If you job requires actually understanding the effectiveness of your nonprofit’s website, then here is a blog and a book on web analytics for you! Both are authored by Avinash Kaushik. He’s the guy Google sends out to tell their REALLY BIG customers (not you and me) how their websites are performing. Knows his stuff. […]

Learn More March 25, 2008

Obama’s Online Success – Two Views

Barack Obama’s speech on race in America — "A More Perfect Union" — has been viewed online on Youtube more than 3 million times as I write (and many more times elsewhere online). A tribute to the spontaneous popularity of what he had to say? To a great extent. But that’s not all. There’s no question a […]

Learn More March 24, 2008

Is Your Website For 25-Year-Olds?

If the answer is Yes, that’s cool. Maybe. So long as the preponderance of people you want to … Interest in your cause or charity Educate Raise money from Activate, etc. … are 25 or thereabouts. However, for most nonprofits, I suspect the "target" demographic is 55-years-old or so, with no upper age limit and […]

Learn More March 21, 2008

Planned Giving: Tools & Strategies

Todd Cohen at Philanthropy Journal has assembled a great special report on planned giving tools and techniques. Check it out. Tom

Learn More March 20, 2008

Motivating Your Volunteers

Does your nonprofit rely upon volunteers? If so, how do you celebrate them? Below is an example of the online video approach of the American Red Cross. Most nonprofits don’t have the resources to produce slick videos with celebrity volunteers. But a simple video, shot with a hand-held video camera, of your CEO having a "heart to […]

Learn More March 19, 2008