Award Winning Blog - Agitator

Nonprofits Have No Claim On Ethical High Ground

The Chronicle of Philanthropy recently reported a study by the Ethics Resource Center on ethical standards and behavior in nonprofits. Guess what? Nonprofit ethics are pretty miserable … and apparently in decline. This based upon a survey within our own community. Should we expect the public (specifically donors and would-be donors) to believe differently than […]

Learn More April 18, 2008

Online Marketing Benchmark Study

More great data from Convio, compiled from more than 400 nonprofits and millions of online interactions and transactions. Report looks at seven areas: Website traffic — up 34% for groups with more than 250,000 email addresses Registration rates — 3% of unique visitors convert Email file size — Convio clients grew 32% over previous year […]

Learn More April 17, 2008

Is Less Better?

MarketingSherpa says "Yes" when it comes to email subject lines. They say emails with shorter subject lines are more likely to get opened. A somewhat contrarian position. Looking at the fog of visual clutter in e-mailboxes, they note: "White space is eye candy on a crowded screen. Your eye dives in there automatically." They’ve observed […]

Learn More April 16, 2008

What You Need To Know About The Wired Wealthy

I finally got through my reading pile to a report released about three weeks ago by Convio, Sea Change Strategies and Edge Research. The Wired Wealthy is an important study of the online behaviors and preferences of major donors (i.e., individuals giving cumulatively $1000 in a year to a given cause, through any means). Twenty-three nonprofits provided research […]

Learn More April 14, 2008

Are You Targeting Boomers?

Here, from Inside Direct Mail, is an elementary but decent article on direct marketing to Boomers. Roger & Tom

Learn More

Stunning Stat

Reuters reports that the internet will usurp television as the biggest advertsing medium in Britain by the end of 2009 … according to a report by the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers. For three generations, TV has ruled the roost. Talk about a paradigm shift! In the US, 2007 online advertising is estimated at $21 billion by […]

Learn More April 10, 2008