Award Winning Blog - Agitator

Conservative Media Bias? No Way!

We’ve heard plenty about liberal media controlling the hearts and minds of America. Here’s a great online service, Media Matters, for those more worried about conservative media bias. Around since 2004, Media Matters documents and analyzes "conservative misinformation" thoughout the media. Its mission: "Media Matters works daily to notify activists, journalists, pundits, and the general public about […]

Learn More March 18, 2008

Is That A Note On Your Chair?

When was the last time someone left a handwritten note on your chair? When was the last time you left such a note for a colleague? Try it today. See if you think it produces any different experience or outcome. Maybe email or — horrors — instant messaging (while we’re at it, when was the […]

Learn More March 17, 2008

Test Your News IQ – 2008

Just for Friday fun, take the latest Pew News IQ quiz. To score high, you’ll need to know about war casualities and stock market performance. But the biggest stumper is a political question. Average American scored 50%. Good luck! Roger & Tom

Learn More March 14, 2008

Bringing Your Donors “Inside”

Direct marketing guru Denny Hatch offers his analysis of the Obama online fundraising phenom. As usual, an entertaining and insightful read. And you get his critique of Clinton’s "ringing phone" TV ad as a bonus. His key point … the cacophany of email messages he has received from the Obama campaign indeed work because they […]

Learn More March 13, 2008

How Many Billionaires Does It Take To Fix A School System?

I just loved this headline in last Sunday’s NYT Magazine. So I was seduced into reading the piece, even though I have no special interest in education philanthropy. The format was an edited transcript of a conversation amongst several leading lights in the education field. Setting aside the education I received on the topic at […]

Learn More March 12, 2008

What Makes People Give?

In the world of direct response fundraising we test and measure almost everything –length of copy, offers, asking amounts, teasers and headlines, etc. But in the non-direct response fundraising world there’s room for empirical improvement where myth, legend, hunch and intuition must give way to data. That’s why the piece What Makes People Give? in […]

Learn More March 11, 2008