Award-Winning Blog


Do You Lie And Cheat?

Researchers say “Yes.” Almost everybody does. The only real questions are how much and under what circumstances. Here's a curious piece of research on the matter from the Harvard Business Review, courtesy of the blog Trust Matters. When did you last lie or cheat? 'Fess up now! Tom

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Trust And Transparency

Regular Agitator readers know the high value we place on trust as the essential core attribute of any brand, including your nonprofit. And the doorway to trust is transparency. For wherever a donor, a customer, a constituent sees or senses a veil or a curtain, their visceral reaction is suspicion, distrust. If you doubt the […]

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Fundraising Widget Case Study

Here's a great viral marketing case study on how a poll widget was used to substantially boost online fundraising response. The group is Music for Relief, formed in association with band Linkin Park to raise money for victims of various natural disasters. In this case, the focus was victims of California wildfires. BUT, the case […]

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Does Your Online Monthly Giving Measure Up?

I've been mulling over some research on online monthly giving reported last month by M+R Strategic Services. Their findings are based on a survey of nearly 70 organizations plus analysis of the hard data from eight large high-profile nonprofits. Some interesting data here against which to benchmark your own online monthly giving program … Average […]

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A Raise To The March Of Dimes

The March of Dimes has changed the name of Walk America, one of the grande dames of fundraising events, to March for Babies as part of an effort to re-position the organization to the public. As Stephanie Strom reports in the NYTimes, there's more than a name change happening here. Check out the related new […]

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The Power Of Multimedia Storytelling

Here, from the New York Times, is a very powerful way to tell a story … combining images, voiceover, music. The NYT uses it for news coverage, in this case featuring Doctors Without Borders. But I think you'll readily see how the approach could be used in a nonprofit fundraising or activist engagement context … […]

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