Award-Winning Blog


Beware of SOFFI

I have a message for the readers of The Agitator: Don’t waste your time by going to the SOFII Website.  Stay away from it.  Don’t say any good things about it. And please let me quickly tell you why I’m sharing this negative reaction about SOFII. It’s because, a few days ago, I received a […]

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Evaluating Candidates’ Websites … And Your Own

RelevantView, a provider of web-based market research solutions, has conducted an interesting study of visitor reactions to the websites of current presidential candidates. Specifically, they were looking at how well the sites communicated the candidates’ positions on key issues like Iraq, health care, taxes, and immigration. Only respondents self-identified as Republicans or Independents reviewed Republican candidates’ sites; […]

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About Water Moccasins and Thinking Ahead

If you follow American politics and the tactics of the presidential campaigns on and off the web, you’re aware of ways they savage each other.  But, have you really thought about how these same tactics can be easily and effectively used against your organization? Are you really aware of how much the damaging  effects of humor, sarcasm […]

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“The Mediocre borrow. Genius steals.”

George Bernard Shaw sure had it right when it comes to our trade. So much great, tried and true creative and campaign stuff out there, but so, so difficult to lay your hands on it. Until now! Enter SOFII, a new and wondrous web-based attic of fundraising creative and ‘how to’ wisdom that bills itself […]

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More Online Shopping = More Online Giving

E-commerce merchants continue to train American consumers to buy online … and ultimately, to give. That’s my conclusion from the latest Pew Internet Project report on online shopping. Two-thirds of online users have purchased a product online, such as books, music or clothing. And 81% have used the internet to do research about a product they were […]

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Sick Cows. Sick Abuse. And a Vigorous, Effective Response.

Fallout from the dramatic and disturbing undercover video of the gross abuse of sick cows in a meat processing plant in California continued to capture the attention of the national and international tv networks and newspapers this week. The video, shot by an undercover agent for the Humane Society of the United States, triggered the […]

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