Award-Winning Blog


The Video-Centric Nonprofit

Here from Dave Dutch of web consulting and software firm Vignette, via Mediapost, is the most gushing vision I’ve seen lately of the role of online video in a corporate setting. He refers to the "video-centric enterprise." But think about the applications for your "video-centric nonprofit" as I quote at length:   "Video’s importance … […]

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Motrin: A Lesson In Issue Campaigning

As told by Ad Age, here is a fascinating account of the brouhaha over a recent — now deceased — advertising campaign for Motrin, the painkiller. It’s left some executives at Johnson & Johnson’s McNeil Consumer Healthcare unit consuming a lot of their own medicine! The ads were an attempt by Motrin to connect and […]

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You’re Not Alone!

Just when you need to send one critical email before you dash off, or are at the juiciest part of the conversation … Your internet service disappears, or your computer freezes (or worse, does that never-ending hourglass or spinning wheel thing), or your cellphone fails. According to this report from Pew Research, When technology Fails, […]

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New Agitator Paper #2: The Giving Process

Free: Sign up here for first Agitator Editors Telebriefing, Fundraising in Troubled Times, this Friday, November 21, 2 pm eastern. Details in postscript.     Today The Agitator releases the second in its new series of DonorTrends White Papers. These papers are available to subscribers to The Agitator’s new Premium service. The second paper is […]

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AGITATOR WEEKEND: Fundraising in Tough Times

Week-In Review:   The dismal drone of economic downturn continued unabated as stock markets dipped, retailers forecast a bleak holiday season, Ad Age reported that online consumer spending is also slowing, and representatives of the G-20 convened an emergency economic summit in Washington, D.C. that will run through the weekend.   Here at the Agitator we released […]

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Tell Us Your Vital Signs – 2

Two weeks ago, The Agitator began to take the pulse of nonprofit fundraisers regarding the fundraising outlook for the balance of the year, via our Vital Signs Survey 1. We reported the responses to Survey 1 here. We are repeating our brief  Vital Signs Survey 2 to collect your ongoing perceptions and predictions. Whether you […]

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