Award Winning Blog - Agitator

12 Tips For Successful E-Campaigns

Thanks to Margaret Battistelli at FundRaising Success for publishing these twelve best practices for e-efforts. They're proffered by Tom Gaffny, EVP for fundraising at Epsilon. As part of his homework, Tom made online contributions to 145 nonprofits and tracked their subsequent actions. Here's the stunner: 49 groups (one-third) never even acknowledged the gift. For the […]

Learn More January 31, 2008

Relevance Is The Word

Relevance. Relevance. Relevance! Relevance, that is, to your prospect … not just to you or your nonprofit. Now matter how truly needy, important and urgent your cause is, your donor gives because the act of giving satisfies a need of his or hers. Finding what makes your need converge with their need is what establishing […]

Learn More January 30, 2008

Blogs And Your Earned Media Strategy

From Online Marketing Blog, here is an important discussion of two studies on journalists and their use of blogs for news ideas and sources. Some factoids: Nearly 70% of all reporters check a blog list on a regular basis; Almost half of reporters say they are “lurkers”; Over three-quarters see blogs as helpful in giving […]

Learn More January 29, 2008

I Like Walmart

And I'm not the least bit ashamed. This week, Lee Scott, CEO of Walmart, delivered a speech to his store managers called The Company of the Future. I urge you to read it. In the speech, Scott sets forth a series of pro-social goals for the corporate behemoth. He says in effect, that with enormous […]

Learn More January 25, 2008

Do You Lie And Cheat?

Researchers say “Yes.” Almost everybody does. The only real questions are how much and under what circumstances. Here's a curious piece of research on the matter from the Harvard Business Review, courtesy of the blog Trust Matters. When did you last lie or cheat? 'Fess up now! Tom

Learn More January 24, 2008

Trust And Transparency

Regular Agitator readers know the high value we place on trust as the essential core attribute of any brand, including your nonprofit. And the doorway to trust is transparency. For wherever a donor, a customer, a constituent sees or senses a veil or a curtain, their visceral reaction is suspicion, distrust. If you doubt the […]

Learn More January 23, 2008