Award-Winning Blog


Americans Surprisingly Confident

According to the latest survey conducted by Pew Research Center (just last weekend, Oct 9-12), Americans are amazingly confident about the economy and their own financial condition. I say “amazingly” because I myself am hysterical!But Pew does very thorough attitude research and this survey is no exception. Here is their core observation:“… there is little […]

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In Fundraising, The Words Count

In his Weekend Review of October 11, Roger snuck in a reference to a rant by fundraising copy craftsman, Bob Levy. I’ve been worrying that our weekday readers might have overlooked this nugget, so I’m touting it again. A lot of mail is scheduled to stream into mailboxes in the next ten weeks or so, […]

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Biggest Online Fundraising Night In History

October 29th should be the biggest online fundraising night in history … at least in political history.As reported here, Barack Obama has bought thirty-minute program blocks at 8pm that night on CBS and NBC, and is in negotiations with ABC and Fox to make it a true “roadblock.”With the election only a week from then, […]

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Does Generation Jones Know You?

Or more to the point: Does Gen Jones know your nonprofit exists?Generation Jones is the demographically “lost” generation nestled between the bulk of Boomers and Gen Xers. This folks were born between 1954 and 1965, effectively the last 9-10 years of the Boomer generation (officially defined as 1946-1964).Here is a website devoted to Gen Jones. […]

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AGITATOR WEEKEND: Strange New World Fundraising

The Agitator’s Week in Review. In Christopher Columbus’ day navigators wondered whether they’d fall off the edge of the earth or be swallowed alive by sea monsters. This week, in the words of Yogi Berra, it was déjà vu all over again. As we waited for the global financial rescue plans to take hold and […]

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Converting Online “Supporters” To Donors

Here’s the kind of “case history” I love to see … fundraising practitioners sharing hard data about a successful approach with their colleagues.Is it a “commercial” for the firm that devised the program? You bet! And good for them. This kind of concrete advice, with hard data to support, lifts the game for all of […]

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