Award Winning Blog - Agitator

Salvation Army … 1000% Improved

I've praised the Salvation Army, arguing it was modernizing with the times. Then more recently, I strongly criticized Salvation Army marketing efforts that I characterized as ” throwing mud at the wall to see what sticks.” I was especially critical of their website, terming it: “Confusing, difficult to navigate, arcane in language, unemotional, devoid of […]

Learn More January 14, 2008

Use Of Online Video Surges

Pew Research reports that use of online video has increased 45% in the past year. As of December 2007, 48% of all internet users report they have visited a video-sharing website. The usage patterns are not surprising. Online video usage … Decreases from youngest to oldest age segments (only 16% of age 65+ use); Increases […]

Learn More January 11, 2008

Toy Safety Pushed With Animated Video

Finding it tough to cut through the clutter and get folks — media, citizens, donors — to pay attention to your message? Consider using online video. Here's a great example from Consumers Union, who is using this animated video to drive home their message about toy and food safety. In the USA we have 15 […]

Learn More January 10, 2008

10 Best, 10 Worst Communicators

Bert Decker is a renowned communications trainer and executive coach. He's NBC Today's communications commentator, coach to Nancy Pelosi, author of several best-selling books on public speaking, etc. Here's his list of Top 10 Best and Worst Communicators for 2007. Best Mike HuckabeeDr. Mehmet OzAl GoreBen ZanderMaria BartiromoTony DungyGlenn BeckDr. Jim DobsonSteve Jobs, Guy Kawasaki, […]

Learn More January 9, 2008

Forget The Mistletoe, Concentrate on the Mistrust

OK, you've had plenty of time to revel in the year-end returns and swap stories about the holiday office party. Now it's time to turn over a new leaf for the New Year and pay serious attention to a problem we've been warning about over and over–the problem of donor loyalty and retention. The current […]

Learn More January 8, 2008

Five Trends to Heed and Benefit From in 2008

Tom and I aren't in the crystal ball business, but we do take some pride in spotting significant trends with the potential to help or harm our readers and the causes they serve. Here are our top five trend picks for 2008: 1. Donor acquisition and retention will continue on a downward spiral. An uncertain […]

Learn More January 7, 2008