Award Winning Blog - Agitator

Quick Survey: Is This Bait & Switch?

Back in February I reported in The Agitator this sequence of events … I received an e-mail from Gene Karpinski at the League of Conservation Voters (on whose e-list I'm happy to park) “sharing” with me “an important message” from his friend Rodger Schlickeisen of the Defenders of Wildlife Action Fund regarding the urgent need […]

Learn More December 7, 2007

Rupert Murdoch Gets Religion

Murdoch's News Corp has just purchased the web's top spirituality site, Beliefnet, as profiled here. Beliefnet attracts 2.8 million unique monthly visitors. The site includes social networking features, and won the 2007 National Magazine Association award for General Excellence Online. During the campaign season, try their fun “God-o-Meter” (pronounced Gah-DOM-meter) that ranks the presidential candidates […]

Learn More December 6, 2007

Seven Fundraising Myths

Mal Warwick has made my blogging job easy today. I shamelessly admit it. Mal's latest newsletter (DEC) contains two “must read” articles. First, guest contributor Bob Knight (runs a direct marketing agency) posits seven precepts of (mostly) direct mail fundraising and takes his shots at them. Here are what Bob calls myths: The list is […]

Learn More December 5, 2007

Profile Of The Digital Consumer

Drawing from research done by Advertising.com and Avenue A/Razorfish, here is an interesting profile of today's digital consumer, as reported by Behavioral Insider. Some expected findings, like the explosive growth in viewing and personal creation of online video. Not so expected … The claim that 56% subscribe to RSS, which the author ascribes to consumer […]

Learn More December 4, 2007

Measuring Your Online Impact

Hits, page views, visits, unique visitors, time spent, click-throughs, other engagement? While there are far more technical discussions available, here's a brief understandable piece from the The Economist on the vagaries of measuring website visiting. Being direct response guys, we tend to prefer looking for signs of engagement — have visitors actually been moved to […]

Learn More December 3, 2007

Taking The Axe To Dove

Why do they do this to me? I've waxed eloquent over the marvelous campaign to enhance teenage girls' self-esteem — spearheaded by the viral video smash hits Onslaught and Evolution — sponsored by Dove, the soap people. But now it's pointed out that Unilever, the parent company of Dove, also owns the Axe deodorant brand. […]

Learn More November 30, 2007