Award Winning Blog - Agitator

Why Does Obama’s Online Stuff Work So Well?

We’ve all heard the astounding stats about the Obama online fundraising machine … two million donors, giving regularly. A fundraiser’s dream. But what is there about the Obama campaign’s online approach that makes it so effective? Most would say that good marketing is of course abetted in the first instance by a good product. But […]

Learn More September 4, 2008

Fundraiser Refuses To Change Underwear

Following the example of tennis sensation Rafael Nadal, a leading nonprofit fundraiser is refusing to change his garb while he’s on a fundraising roll. Fred Krupp, CEO of the Environmental Defense Fund (EDF) and a prodigious fundraiser, recently secured a gift of $15 billion over three years from obscure Cedar Rapids Iowa philanthropist Mordicah Crump, […]

Learn More September 3, 2008

Lessons In Targeting Your Message Online

The capacity to target messages in the online space is astounding … probably even intimidating to nonprofit fundraisers and communicators. But learn we must, in a communications context where consumers are tuning out everything that is not immediately relevant to them. Here is an article from Kate Kaye at ClickZ Network describing how Emily’s List, […]

Learn More September 2, 2008

Is Your Website Lost In The Crowd?

Roger sent me this press release the other day, with the short message … "Talk about competition!" The release notes that there are now over 7 million organizations with websites using the .ORG domain (ranking 3rd behind .COM and .NET). This number has been growing at the rate of 20% per year over the past […]

Learn More August 29, 2008

Are Hispanics Important To You?

For most US nonprofit fundraisers, Hispanics are probably just appearing on the edge of their radar as an audience to target. Indeed, fundraisers prepared to retire within, say, the next ten years can probably do so before they need to show hard results from this population. But for the rest of you, this is an […]

Learn More August 27, 2008

Is A Long Email Too Long?

A quiz for you e-marketers out there … What generates the most click-throughs in an online pitch … like your e-newsletter or email fundraising appeal? A bold banner at the top A sidebar hotbox with take-action button Links in the body copy According to copywriter Karen Gedney, writing for the Clickz Network, the most response […]

Learn More August 26, 2008