Award-Winning Blog


Welcome To Mobile Marketing

Plain old email marketing not sexy enough for you? Bored with your nonprofit’s Facebook page? Really want to be on the marketing front edge?Then mobile marketing is for you! Whether it’s for any of your core constituency, today, is another matter entirely.Still, it’s always fun to get a glimpse of the future — the return […]

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Social Media NOT Just For Kids

At least that’s what both AARP and The Arthritis Foundation believe, according to this DMNews article.Neither of these nonprofits cater to the under-40 (let alone under-25) crowd, but both are taking steps to make their websites more engaging and participatory by adding social networking tools.Members of AARP can now custom­ize their user profiles by posting […]

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Making Effective Use of Social Media Tools

Yesterday, Tom posted on the broad sociological insights emerging around online social media. Today, here’s a glimpse of these tools at work right now. With Hurricanes Gustav and Hanna now behind us and with Hurricane Ike on the way, the websites of groups like the American Red Cross, Habitat for Humanity, Catholic Relief Services, and […]

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Brave New World Of Digital Intimacy

You must read this article from yesterday’s NYTimes Magazine, entitled “Brave New World of Digital Intimacy.”It won’t help you raise a dollar or a Euro today; nor will it solve your biggest communications challenge this week.But if you’re going to be in the biz of mobilizing people to open their minds, hearts or pocketbooks a […]

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NEW: Agitator Weekend

Welcome to the debut edition of Agitator Weekend.  We’ve created it partly for those who can’t get enough, and partly for those delinquent souls whose other weekday priorities somehow trumped their sessions with The Agitator.  -Roger and Tom   The Agitator’s Week in Review.  As Americans and Canadians celebrated Labor Day, Hurricane Gustav hurtled toward an […]

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The Real Costs Of Online Fundraising

Here is a terrific "must read" article on the true costs of online fundraising, courtesy of Fundraising Success. Apart from its thoughtful content, what I like about this article is that it’s written by a development director, not an online whiz kid, so it offers valuable perspective. I question how many development directors could be […]

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