Award Winning Blog - Agitator

Blogs And Your Earned Media Strategy

From Online Marketing Blog, here is an important discussion of two studies on journalists and their use of blogs for news ideas and sources. Some factoids: Nearly 70% of all reporters check a blog list on a regular basis; Almost half of reporters say they are “lurkers”; Over three-quarters see blogs as helpful in giving […]

Learn More January 29, 2008

I Like Walmart

And I'm not the least bit ashamed. This week, Lee Scott, CEO of Walmart, delivered a speech to his store managers called The Company of the Future. I urge you to read it. In the speech, Scott sets forth a series of pro-social goals for the corporate behemoth. He says in effect, that with enormous […]

Learn More January 25, 2008

Do You Lie And Cheat?

Researchers say “Yes.” Almost everybody does. The only real questions are how much and under what circumstances. Here's a curious piece of research on the matter from the Harvard Business Review, courtesy of the blog Trust Matters. When did you last lie or cheat? 'Fess up now! Tom

Learn More January 24, 2008

Trust And Transparency

Regular Agitator readers know the high value we place on trust as the essential core attribute of any brand, including your nonprofit. And the doorway to trust is transparency. For wherever a donor, a customer, a constituent sees or senses a veil or a curtain, their visceral reaction is suspicion, distrust. If you doubt the […]

Learn More January 23, 2008

Fundraising Widget Case Study

Here's a great viral marketing case study on how a poll widget was used to substantially boost online fundraising response. The group is Music for Relief, formed in association with band Linkin Park to raise money for victims of various natural disasters. In this case, the focus was victims of California wildfires. BUT, the case […]

Learn More January 22, 2008

Does Your Online Monthly Giving Measure Up?

I've been mulling over some research on online monthly giving reported last month by M+R Strategic Services. Their findings are based on a survey of nearly 70 organizations plus analysis of the hard data from eight large high-profile nonprofits. Some interesting data here against which to benchmark your own online monthly giving program … Average […]

Learn More January 21, 2008