Award Winning Blog - Agitator

Planetary Society Rock(et)s On YouTube

By now you realize we're fans of online video! See Video Rules The World and Have You Watched An Online Video Today?, among other posts. We're glad someone is listening! Agitator reader Monica Bosserman Lopez at The Planetary Society reports that we inspired her to write and produce a video for TPS, using her son […]

Learn More November 6, 2007

Marketing Your Organization Via Facebook

Another great resource from Marketing Sherpa: How to Market Yourself & Your Company on Facebook — 11 Steps & Strategies. All pertinent to marketing your nonprofit or cause via Facebook. And while mechanics are different, same underlying principles will apply to using Google's new OpenSocial platform, which enables adding social features to any website. ONLY […]

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Online Targeting — Too Precise For Comfort?

Every fundraiser, every issue advocate reading this post targets his or her audience. At least you should. But how far are you prepared to go? The targeting tools available for getting a precise message to a precise prospect in the online medium are truly awesome … and commensurately frightening and increasingly controversial. Your online behaviors […]

Learn More November 5, 2007

Check Out MSN Green

MSN has launched a new environmental channel, MSN Green, supported content and feature-wise by Environmental Defense, Conservation International, National Geographic, and Grist, among others. Not surprisingly, more aimed at informing green consumer behavior than policy advocacy. Plenty of interactive tools (you can even play along in a simulated carbon emissions “cap & trade” market), petitions […]

Learn More November 2, 2007

Targeting Your Audience

Here are three excellent examples of melding content/message, style and medium to reach a very specific audience. Our first audience is a big one — the 50 million people in the US with some form of physical or mental disability. Targeting them is Disaboom.com, a website combining the social-networking features of sites like Facebook with […]

Learn More November 1, 2007

Online Video Ads … What’s Working?

Here's another one of those “blue plate specials” from Marketing Sherpa! This time it's an excellent report on what's working and what's not with respect to online video ads. Available for free only through NOV 1. Why does Marketing Sherpa expect a boom in online video ads? 1. Visual ad formats attract more consumer attention […]

Learn More October 31, 2007