Award Winning Blog - Agitator

Making The Move To Greener Mail

From DMNews, here are tips from four experts on reducing the environmental footprint of your direct mail campaigns. What I learned is that there’s paper embedded with seeds that will grow if you put it in the ground. Does this reveal that I’m not on the cutting edge of production?! If you have additional ideas […]

Learn More August 6, 2008

Billie Outswims Stephanie Colburtle

I might be late to the party, but I’m still blown away by the "Great Turtle Race," a multi-faceted campaign designed to draw attention to the plight of endangered leatherback turtles. Sponsored by Conservation International and a coalition of partner groups. Sponsoring companies paid for satellite tags that allowed six migrating leatherback turtles to be […]

Learn More August 5, 2008

What It Takes To Win

Think about a nonprofit group — other then your own — that you really admire for their effectiveness. What, in your judgment, makes them so effective? Here’s an article on an organization I admire … the Humane Society of the US. Why do I think they are effective? Here are four reasons, which I happen […]

Learn More August 4, 2008

Still Pondering Online Video?

Here’s some data re online video used by BrightRoll, the internet’s biggest online advertising network. 1. Video is Bigger Than Search: 12 billion videos are watched per month vs. 10.5 billion searches conducted. 2. Video Consumption is Quickly Moving Online: 19% of total video consumption is now online, versus 11% a year ago. 3. Most […]

Learn More August 1, 2008

Online Prospecting – II

Yesterday we mentioned that not much information was floating around on online prospecting by nonprofits, as opposed to online fundraising from existing house files. We noted the exception of the Obama campaign. Here’s an interview indicating how they go about it. Blue State Digital is the agency involved. While a BSD-unique software tool is used […]

Learn More July 31, 2008

Online Prospecting

Just read that GM, America’s fourth largest advertiser, has moved nearly 25% of its measured advertising spend to digital media over the last three years. That includes online ads ($197 million on these alone last year), home-page takeovers, search, sites for dealers and customer-relationship management. The reason? Targeting. In a typical month, roughly 11 million […]

Learn More July 30, 2008