Award Winning Blog - Agitator

Emotionomics

Boy do I hate that mash-up! But I persisted in reading this fascinating commentary on a new book by the title, Emotionomics: Winning Hearts and Minds, by Dan Hill. I read a ton of stuff on the topic of how people process things, and I'll definitely add this to my reading list. Till we're blue […]

Learn More September 5, 2007

Tips For Email Fundraising Peak Season

As we approach the 4th Quarter, tis the season for intense fundraising, including online appeals. We can hear the e-fundraisers sharpening their mouses. So we compiled some resources to help you optimize your email fundraising effectiveness. To see what you're competing against, read this piece on the strenuous email promotional efforts that commercial marketers will […]

Learn More September 4, 2007

Wears Her Heart On Her Sleeve

Ellen Church at Craver, Mathews, Smith & Company sent us some heartfelt thoughts after reading the NY Times editorial on the latest government figures on income disparity in America. Commenting on the reality that in 2006, after six years of sustained economic growth, 36.5 million Americans were living in poverty — 5 million more than […]

Learn More August 31, 2007

Damn Yankees!

With apologies in advance for our more proper readers … Some fundraising ideas are just soooo good all we can do is stand back and applaud. Here's one from The Nonprofiteer, one of our favorite “in-your-face” bloggers … “Or how about … making thousands of dollars by standing outside ballparks selling t-shirts that say: “Yuck […]

Learn More August 30, 2007

Testing Website Usability

You wouldn't blitz a major direct mail acquisition package to hundreds of thousands of prospects without testing, would you? I hope not! Then why would you offer a website — probably your major gateway to the public (and your members) these days — without testing its effectiveness with real live users? This article from ClickZ […]

Learn More August 29, 2007

Making First Impressions

Unfortunately, your nonprofit might have literally only one or two interactions with a new donor or member before they tune out and disappear forever. So first impressions indeed matter, whether delivered by mail, telephone or email. In most cases, your second opportunity to make a “first impression” is when you acknowledge the donor's initial gift […]

Learn More August 28, 2007