Award Winning Blog - Agitator

A Reminder About Testing

My favorite source of info on direct marketing testing is MarketingSherpa. Yesterday they reported a test they had conducted with their own online newsletters that underscores what it means to get down into the weeds and test everything! They were aiming to improve click through rates from brief items in their various e-newsletters through to […]

Learn More September 18, 2007

The Taxman Cometh

There's no question in our minds that more transparency is called for where the work of non-profits is concerned. Afterall, non-profits are just as likely as for-profit organizations to get fouled up by questionable financial practices. That said, it's highly questionable whether the Internal Revenue Service should be playing the role of expert where the […]

Learn More September 17, 2007

WARNING: Here Comes the Direct Mail Temperance Union

No sooner had we filed yesterday's post reporting that online fundraising may account for only 1% to 5% of total non-profit contributions than our inbox revealed the latest attack on a major fundraising workhorse — Direct Mail. On top of our stack was a piece by Laura Novak in the New York Times titled “For-Profit […]

Learn More September 14, 2007

Internet Fundraising Continues to Climb

Inside Indiana Business reports that internet and e-mail fundraising continues to be “increasingly successful”. Citing the latest Philanthropic Giving Index survey released Tuesday by The Center on Philanthropy at Indiana University ,34.4% of the 164 non-profits responding to the survey reported “success” with internet fundraising and e-mail solicitations– a more than double percentage increase since […]

Learn More September 13, 2007

Check Out Unity08

Unity08 is an online political movement that aims to offer the American voters an alternative choice to the major party candidates on Election Day 2008. They plan to conduct an online nominating process — over 100,000 delegates have signed up so far — and then to get the selected Presidential and Vice-Presidential nominees on the […]

Learn More September 12, 2007

How Important Is Your Website?

Sue Woodward sends this report based on a survey her firm, Mindshare Interactive Campaigns, conducted with Harris Interactive. The sample consisted of adults who volunteered, donated or advocated for a nonprofit in the past twelve months. Sue's main takeaways: 1. Your website is your storefront … make sure it is attractive, informative and free of […]

Learn More September 11, 2007