Award Winning Blog - Agitator

Sore-Eye-A-What?!

That's psoriasis … called the “Rodney Dangerfield” disease by Psoriasis Cure Now because it's a disease that gets no respect. To build awareness and support for increased research into this affliction, Psoriasis Cure Now is sponsoring a video contest. Amateur videographers are invited to submit 30 to 60 second videos about psoriasis. The video can […]

Learn More July 12, 2007

Closing The Online Donation

Awhile back, the Chronicle of Philanthropy reported (subscription required) the experience of the American Heart Association, who by systematic tweaking of their online donation process, terrifically increased their online conversion rates. Importantly, the changes were made on the basis of careful online user research, not seat-of-the-pants intuition. The impressive results … the percentage of prospects […]

Learn More July 11, 2007

“Times A Million” Doesn’t Work

If you can't interest a prospective donor in one needy child in Africa, what do you do? If you answer: multiply that child by one million to underscore the gravity of the situation … you're wrong! If you can't interest a donor in saving $400 or $800 or $1000 a year, while polluting less, by […]

Learn More July 10, 2007

How Email Evolves

Here's Monday's mind stretcher. Mind stretching can be tricky after a long holiday weekend, so this is more a mind warm-up. Are we past the point where we can declare independence from email? Here's Nora Ephron on email. Have fun. Roger & Tom

Learn More July 9, 2007

Outbehave Your Competition

NYT's Tom Friedman wrote a great column last week — actually more of a book review — about the individual and organizational transparency caused by living under a microscope in the internet age. In The Whole World Is Watching (subscribers only), he observes: “When everyone has a blog, a MySpace page or Facebook entry, everyone […]

Learn More July 6, 2007

Beating Expectations

Recently The Agitator talked about whether or how nonprofits might observe the marketing maxim … underpromise and overdeliver. We invited suggestions about how this might work. Especially since nonprofits are so prone to overpromising as they attempt to break through the clutter and arouse donors. David Love and Jen Love offer this advice. David is […]

Learn More July 5, 2007