Award Winning Blog - Agitator

Top Challenges For Nonprofits

A new study from the Johns Hopkins Nonprofit Listening Post Project identifies the following as the top “very significant” challenges for nonprofits, as indicated by responding organizations: Charitable fundraising (68% of organizations) Health benefit costs (58%) Government budget cuts (47%) Generating fee income (46%) Board recruitment (46%) Public understanding (41%) That fundraising is the top […]

Learn More May 31, 2007

Converting Online Subscribers Into Donors

In this Guest Agitator post, Karen Taggart, Director of Nonprofit Services at Care2, discusses the challenge of converting e-subscribers into donors. Says Karen: “It is no secret in direct mail that recency is key to successful fundraising. We all send appeals to donors who have just given and would never even consider prospecting to rented […]

Learn More May 30, 2007

Can An Atheist Be An Angel?

The answer is YES if you're Bob Wilson. Bob, along with Ted Turner, is one of my favorite philanthropists. Both are iconoclasts who never fail to surprise, even when one appreciates the underlying values that drive their giving. Bob, ranked 12th in 2006 on the Chronicle of Philanthropy's list of most-generous donors, just gave $22.5 […]

Learn More May 29, 2007

Colleges Fail At Online Marketing

Tell us it ain't so! According to Primary Research Group's 2007 Survey of College Marketing Programs, cited here, based upon interviews with 55 American colleges, it appears that college marketers are still at the stone tablet stage. As reported by interactive marketing consultant Hollis Thomases, PRG says that only 47% of colleges use online advertising […]

Learn More May 25, 2007

Raining Cats & Dogs For ASPCA

Responding to our post, Give Your Donors A Voice, Ayumi Stubbs shares with The Agitator the success of the ASPCA with inviting supporters to submit their own content for ASPCA's website: “Last year we started a simple cat photo contest that we promoted to our weekly newsletter subscribers (ASPCA News Alert). Our expectations were low […]

Learn More May 24, 2007

Salvation Army … Fading Brand?

Months ago an Agitator post applauded the Salvation Army in the face of a New York Times article probing whether the organization was losing its way. Critics questioned whether it was appropriate for the Salvation Army to use proceeds of a $1.5 billion bequest from McDonald's heiress Joan Kroc to build community centers that offered […]

Learn More May 23, 2007