Award-Winning Blog


Is Your Website For 25-Year-Olds?

If the answer is Yes, that’s cool. Maybe. So long as the preponderance of people you want to … Interest in your cause or charity Educate Raise money from Activate, etc. … are 25 or thereabouts. However, for most nonprofits, I suspect the "target" demographic is 55-years-old or so, with no upper age limit and […]

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Planned Giving: Tools & Strategies

Todd Cohen at Philanthropy Journal has assembled a great special report on planned giving tools and techniques. Check it out. Tom

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Motivating Your Volunteers

Does your nonprofit rely upon volunteers? If so, how do you celebrate them? Below is an example of the online video approach of the American Red Cross. Most nonprofits don’t have the resources to produce slick videos with celebrity volunteers. But a simple video, shot with a hand-held video camera, of your CEO having a "heart to […]

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Conservative Media Bias? No Way!

We’ve heard plenty about liberal media controlling the hearts and minds of America. Here’s a great online service, Media Matters, for those more worried about conservative media bias. Around since 2004, Media Matters documents and analyzes "conservative misinformation" thoughout the media. Its mission: "Media Matters works daily to notify activists, journalists, pundits, and the general public about […]

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Is That A Note On Your Chair?

When was the last time someone left a handwritten note on your chair? When was the last time you left such a note for a colleague? Try it today. See if you think it produces any different experience or outcome. Maybe email or — horrors — instant messaging (while we’re at it, when was the […]

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Test Your News IQ – 2008

Just for Friday fun, take the latest Pew News IQ quiz. To score high, you’ll need to know about war casualities and stock market performance. But the biggest stumper is a political question. Average American scored 50%. Good luck! Roger & Tom

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