Award Winning Blog - Agitator

Bringing Your Donors “Inside”

Direct marketing guru Denny Hatch offers his analysis of the Obama online fundraising phenom. As usual, an entertaining and insightful read. And you get his critique of Clinton’s "ringing phone" TV ad as a bonus. His key point … the cacophany of email messages he has received from the Obama campaign indeed work because they […]

Learn More March 13, 2008

How Many Billionaires Does It Take To Fix A School System?

I just loved this headline in last Sunday’s NYT Magazine. So I was seduced into reading the piece, even though I have no special interest in education philanthropy. The format was an edited transcript of a conversation amongst several leading lights in the education field. Setting aside the education I received on the topic at […]

Learn More March 12, 2008

What Makes People Give?

In the world of direct response fundraising we test and measure almost everything –length of copy, offers, asking amounts, teasers and headlines, etc. But in the non-direct response fundraising world there’s room for empirical improvement where myth, legend, hunch and intuition must give way to data. That’s why the piece What Makes People Give? in […]

Learn More March 11, 2008

Measure Impacts? Duh!

Sunday’s (March 9) NYT Magazine has a series of articles on philanthropy and fundraising … definitely worth reading, though seasoned practitioners will find some more insightful than others. The Agitator found three especially intriguing, and we’ll blog on those … The title alone makes this one worth reading … How Many Billionaires Does It Take […]

Learn More March 10, 2008

True Fans

Think of your most loyal (and therefore most valuable) donors as your "true fans." Put yourself in their shoes. What do they get from — or what is it about — your organization that makes them so pleased and committed? Do more of that! With that in mind read Kevin Kelly’s piece on true fans. As […]

Learn More March 7, 2008

Is Direct Mail Dead? Craver Responds

In case you missed, The Agitator’s own Roger Craver talked about the "death of direct mail" and related fundraising issues yesterday as guest on "Live Discussions," sponsored by the Chronicle of Philanthropy. Here’s the transcript. Tom

Learn More March 6, 2008