Award Winning Blog - Agitator

Anonymity Sucks – II

A few days ago I vented on the subject of anonymity on the web. I was particularly focusing on anonymity as a political shield, and in situations where unidentified pundits purport to offer expert advice, evaluations (be they of products or charities), and the like. I'm agin it. And I'm going to claim ethical, respect-the-customer, […]

Learn More March 27, 2007

Americans’ Confidence Wanes

We spent the weekend immersed in the Pew Research Center's just released Trends in Political Values and Core Attitudes: 1987-2007. Fascinating stuff. We hardly know where to begin. If your nonprofit is engaged in mobilizing supporters around any cause or agenda whatsoever, there's relevant data in this report for you. It's “must read.” Bottomline for […]

Learn More March 26, 2007

Just Write The Check, Please!

There … we've said it. We're reacting to a bunch of things … A recent article in the New York Times, “Write a Check? The New Philanthropist Goes Further,” which opens: Many wealthy Americans are no longer content to bequeath their money to favorite causes in their wills. Instead, they are creating a strategic plan […]

Learn More March 23, 2007

Anonymity Sucks

Yes, anonymity sucks. Whether in the context of … Posting a “Big Sister” Hillary video. Writing an blog “evaluating” charities. Making a “Comment” on someone's website or blog. Sneaking a contribution to a political candidate. Faking “grassroots support” for a legislative goal. Hiding behind an e-mail nom de plume. Anonymity used to attack or manipulate […]

Learn More March 22, 2007

MarketingSherpa

A recent post by Nancy Schwartz at Getting Attention reminded The Agitator just how valuable MarketingSherpa is. Gail was touting Marketing Wisdom for 2007, their annual compilation of best marketing lessons. All sorts of marketers submit items about something they learned in the previous year, and the editors at MarketingSherpa pick out and publish the […]

Learn More March 21, 2007

Online Marketing – Theory & Practice

Today we're offering two kinds of nourishment. For those who'd like to learn by reflection, in this case on the changing nature of the digital marketing environment — diminishing impact of traditional media, proliferation of consumer-generated media, new communications gadgets, enormous challenges to measuring media effectiveness, and other mega-trends — we point you to this […]

Learn More March 20, 2007