Award Winning Blog - Agitator

Five Trends to Heed and Benefit From in 2008

Tom and I aren't in the crystal ball business, but we do take some pride in spotting significant trends with the potential to help or harm our readers and the causes they serve. Here are our top five trend picks for 2008: 1. Donor acquisition and retention will continue on a downward spiral. An uncertain […]

Learn More January 7, 2008

What Do You Know About Mom?

Moms spend $2.1 trillion annually and control 85% of household spending. In certain categories of nonprofits, we suspect a lot of your donors are moms, for example, child welfare & international child sponsorship organizations, certain health charities, the environment. Here are some observations, based on a six-month online networking project with millions of moms, about […]

Learn More January 4, 2008

Is Anyone Wearing Your Tatoo?

MarketingProfs published an intriguing piece on Dunlop Tires and an offer Dunlop made at a recent trade show … let them tattoo the Dunlop logo on your body and you got a free set of tires. Apparently hundreds of Dunlop enthusiasts are now on a tattoo waiting list. Talk about brand loyalty! This got me […]

Learn More January 3, 2008

I Was Master Of The Philanthropy Universe, Until …

I screwed up bigtime. This is probably how Holden Karnofsky, prime mover of the Give Well blog is feeling today. For a couple of weeks in December, HK was the darling of mainstream media coverage of philanthropy. A brash young hedge fund manager, turned instant philanthropy savant, prodding establishment philanthropies on issues like transparency and […]

Learn More January 1, 2008

Anyone Who Doesn’t Smile …

From our Agitator backlist … Happy Holidays! Presidential candidate Bill Richardson is running two of the best political ads ever in Iowa and on YouTube. These spots communicate his experience and record — easily the match (or better) of any other candidate — in a wonderfully imaginative, memorable and ingratiating manner. Too flip? Nah … […]

Learn More December 31, 2007

Kid Squanders Relief Money?

From our Agitator backlist … one of my favorites of all time. Happy Holidays! I apologize in advance to all the international child support agencies whose crucial work on the ground (and direct marketing) I fervently admire. But I can barely pick myself up off the floor after reading this “expose” from one of my […]

Learn More December 28, 2007