Award Winning Blog - Agitator

From Risk Comes Reward

Giving advice all nonprofit marketers should heed, marketing maven Seth Godin urges us to take a risk. He's talking about commercial marketing and notes that creating buzz about a product or service is directly proportional to the degree of risk taken. Sure there will be failures, but just doing the “same old, same old” is […]

Learn More April 5, 2007

We Overshot

Obama barely gave us enough time to embarass ourselves with our fundraising predictions … he must have been reading The Agitator to time his fundraising announcement! He reported today that he raised $25 million in the 1st Quarter, from 100,000 donors. Of this, $6.9 million was raised online from “more than half” of those donors. […]

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Obama $$ Prediction

“OK,” you're saying, “you guys have a cute blog, but do you really know anything about fundraising?!” So we'll put our reputations on the line … Tom predicts Obama will report $35 million in 1st QTR contributions. Roger says $29.5 million. Both figures exclude any transfers from his Senate campaign. Anyone care to join the […]

Learn More April 4, 2007

Building Relationships With Online Surveys

Email marketing vendor silverPOP offers this brief white paper on how to use survey tactics to enhance your email marketing efforts. These tactics can be profitably employed for nonprofit fundraising. The bottomline is that success at email marketing is all about relevance, relevance, relevance of messaging to the individual prospect. While pertinent data to drive […]

Learn More April 3, 2007

Online Gale Winds

A ton of positively gushing commentary has been written about how the internet will come of political age in the 2008 cycle, ushering in wonderful new forms of citizen participation and engagement. Unlimited information on the candidates. Unmediated views of the candidates. Citizen reporting on the campaigns. Small gift fundraising nirvana. Power to the people. […]

Learn More April 2, 2007

Nonprofit Video Contest

We were ranting about using videos for online fundraising yesterday, then lo and behold we found Lucy Bernholz at Philanthropy 2173 pointing us to a contest for nonprofit videos designed to mobilize people for social change. The contest is here at NTEN, the Nonprofit Technology Network, and you can vote by texting or online by […]

Learn More March 31, 2007