Award Winning Blog - Agitator

Watch My Lips

DoubleClick, a leading service provider in the digital/online advertising world, has just published an analysis of response patterns to 301 online ad campaigns running June to September 2006. The bottomline is hugely important for marketers of causes and candidates: Video ads generate at least twice the response (as measured by click throughs) as standard image […]

Learn More March 30, 2007

No Good Deed Goes Unpunished

Recently Todd Cohen of Philanthropy Journal took to task American Idol for perceived shortcomings in its planned awareness and fundraising initiative, “Idol Gives Back,” scheduled for April 24-25. Idol says it wants to focus the attention of its 26-28 million weekly viewers on the impact of extreme poverty on children and young people in Africa […]

Learn More March 29, 2007

Wanna Make Millions $$$?

Other than response to disasters and political campaigns, situations where new donors tend to find you, most online fundraising success has come from mining existing house e-lists. But one of these days, one of The Agitator's readers is going to figure out how to successfully prospect for new donors online. When you do, you'll have […]

Learn More March 28, 2007

Business Is Bad … And Good

Yesterday we posted on some of the political findings in Trends in Political Values and Core Attitudes: 1987-2007, just released by the Pew Research Center. Today we'll look at Americans' attitudes about corporations and business. As cause marketers and fundraisers, the bottomline for us in this data is that harnessing the power of corporations to […]

Learn More March 27, 2007

Anonymity Sucks – II

A few days ago I vented on the subject of anonymity on the web. I was particularly focusing on anonymity as a political shield, and in situations where unidentified pundits purport to offer expert advice, evaluations (be they of products or charities), and the like. I'm agin it. And I'm going to claim ethical, respect-the-customer, […]

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Americans’ Confidence Wanes

We spent the weekend immersed in the Pew Research Center's just released Trends in Political Values and Core Attitudes: 1987-2007. Fascinating stuff. We hardly know where to begin. If your nonprofit is engaged in mobilizing supporters around any cause or agenda whatsoever, there's relevant data in this report for you. It's “must read.” Bottomline for […]

Learn More March 26, 2007