Award Winning Blog - Agitator

E-marketing Works For Denison U

E-mail campaigning drove more than 5% of annual fund contributions for OH-based Denison University, according to this report. If there's anywhere e-marketing should work, where better than the alumni world? At least there one can presume pretty much 100% online penetration! The Agitator doesn't see as much as we would like in terms of case […]

Learn More March 5, 2007

Unbelievable Number!

According to a new report from The Media Audit, the 87 U.S. metropolitan markets they regularly survey contain 23.2 million households with annual incomes of $100,000 or more. Not necessarily a show-stopper. BUT … They say 6.2 million or 27% are under the age of 35. And this compares to 4.4 million or only 19% […]

Learn More March 2, 2007

Beyond Buzz … To Beef

Walter Mondale scored big in 1984 when he challenged issue-speak Gary Hart with the famous “Where's the Beef?” line. Today in some circles (circles not heavily populated by folks who will actually vote in great percentages in 2008), the twenty-month-to-go presidential campaign is already generating a great deal of online noise (er, buzz). “I've got […]

Learn More March 1, 2007

Is The Donor Always Right?

No! Donors can be wrong, abusive, over-demanding, distracting. Sean Stannard-Stockton at Tactical Philanthropy has been presiding for a few weeks now over an important, well-articulated and stimulating “debate” amongst fellow bloggers on the issue of donor accountability … in this case, meaning accountability to donors. I commend him for persisting on the theme. In a […]

Learn More February 28, 2007

Who Do You Trust?

Where do you stand on this question … Generally speaking, would you say that most people can be trusted, or that you can't be too careful in dealing with people? Pew Research recently used this and two related questions to compile an index of public trust. Among all adults, Americans are closely divided. 45% believe […]

Learn More February 27, 2007

Crisis Strikes

Hopefully most nonprofits will never face the sort of devastating public confidence breakdown that JetBlue has recently suffered in the commercial world. Still, **** happens. Someone up in the executive suite, down in accounting, or out in the field embezzles some money (e.g., the Red Cross). The media claims, fairly or otherwise, that services are […]

Learn More February 26, 2007