Award Winning Blog - Agitator

How To Make Your Ideas Stick

The original guru behind Mac marketing, Guy Kawasaki, posts a fascinating interview with Chip and Dan Heath, the authors of Made to Stick: Why Some Ideas Survive and Others Die. Guy says this book will rival The Tipping Point in impact on marketing and communications. Nonprofits are all about selling ideas. These guys have some […]

Learn More January 11, 2007

The Holy Grail Of Direct Mail

Direct mail guru Denny Hatch has written another marvelous piece, this time celebrating two direct mail letters he regards as the best of all time. All we'll tell you here (link below) is that one was written in the 12th Century, and the other survived as a control from 1974 to 2003, accounting for one […]

Learn More January 10, 2007

Advice From UNICEF, Red Cross, Habitat

Marketing honchos from three of the nonprofit mega-brands made some interesting observations that were buried in DM News’ Outlook 2007 edition. From Habitat’s Tim Daugherty: “[We] are realizing the importance of leveraging online giving in a much more integrated fashion … It is no longer acceptable to treat all of your donors in the same […]

Learn More January 9, 2007

Who Have You Offended Today?

So asks marketing maven Seth Godin in a recent post called “Electable vs. Marketable.” Should nonprofit marketers be “offensive?” Here's his point in a nutshell: The temptation of the marketer is to try to get elected. To be beloved by everyone. As a marketer, you hear from someone who doesn't love your product and you […]

Learn More January 8, 2007

20 Enviro Predictions For 2007

Since The Agitator has many readers from the environmental community, I thought we'd pass along the 2007 enviro predictions of David Roberts, thoughtful and witty chief writer for Gristmill. A stimulating list. He actually thinks Gore will announce he is NOT running for president (I'm guessing Roberts is really positioning himself to predict a dramatic […]

Learn More January 7, 2007

Stats Trivia For Every Taste

Perhaps overlooked in the holiday rush, the US Census Bureau has just released the Statistical Abstract for the United States: 2007. Their own press release headlined the fact that American adults and teens will spend five months (3518 hours) watching television, surfing the internet, reading newspapers, and listening to personal music devices. That's almost half […]

Learn More January 6, 2007