Award Winning Blog - Agitator

Rupert Murdoch Gets Religion

Murdoch's News Corp has just purchased the web's top spirituality site, Beliefnet, as profiled here. Beliefnet attracts 2.8 million unique monthly visitors. The site includes social networking features, and won the 2007 National Magazine Association award for General Excellence Online. During the campaign season, try their fun “God-o-Meter” (pronounced Gah-DOM-meter) that ranks the presidential candidates […]

Learn More December 6, 2007

Seven Fundraising Myths

Mal Warwick has made my blogging job easy today. I shamelessly admit it. Mal's latest newsletter (DEC) contains two “must read” articles. First, guest contributor Bob Knight (runs a direct marketing agency) posits seven precepts of (mostly) direct mail fundraising and takes his shots at them. Here are what Bob calls myths: The list is […]

Learn More December 5, 2007

Profile Of The Digital Consumer

Drawing from research done by Advertising.com and Avenue A/Razorfish, here is an interesting profile of today's digital consumer, as reported by Behavioral Insider. Some expected findings, like the explosive growth in viewing and personal creation of online video. Not so expected … The claim that 56% subscribe to RSS, which the author ascribes to consumer […]

Learn More December 4, 2007

Measuring Your Online Impact

Hits, page views, visits, unique visitors, time spent, click-throughs, other engagement? While there are far more technical discussions available, here's a brief understandable piece from the The Economist on the vagaries of measuring website visiting. Being direct response guys, we tend to prefer looking for signs of engagement — have visitors actually been moved to […]

Learn More December 3, 2007

Taking The Axe To Dove

Why do they do this to me? I've waxed eloquent over the marvelous campaign to enhance teenage girls' self-esteem — spearheaded by the viral video smash hits Onslaught and Evolution — sponsored by Dove, the soap people. But now it's pointed out that Unilever, the parent company of Dove, also owns the Axe deodorant brand. […]

Learn More November 30, 2007

Snorting Oxytocin

Attention major gift fundraisers!! Next time you're about to pop the question to a prospect (the fundraising ask, that is), squirt a dose of oxytocin up their nose. You might get two-and-a half times the gift amount that you otherwise would have! Now exactly how you get the relationship to the point where you can […]

Learn More November 29, 2007