Award-Winning Blog


Study On Emails To Congress Stirs Hornets’ Nest

A few days ago, the Washington Post's Jeffrey Birnbaum reported under this headline, Study Finds Missed Messages on Capitol Hill, that six of the top ten vendors for email campaigns targeted at Congress failed to deliver half or more of their e-messages. His report was based on a study done for Capitol Advantage, a leading […]

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The Winning Cartoon Is …

Nick Allen of Donor Digital impartially (his firm wasn't involved) commends this online campaign from the Union of Concerned Scientists. Called Science Idol, the campaign gives activists the chance to vote on a winning editorial cartoon dealing with political interference in government-sponsored research and reporting. 18,000 citizens chose from a dozen finalists. And here's the […]

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“A lot of people almost helped her…”

“…but almost giving is the same as not giving at all.” The image of an elderly woman sitting forlornly in an apartment helps the Ad Council's new campaign called “Generous Nation” make a compelling point: when it comes to giving, almost doesn't count. Another commercial in the series features a man trying to walk up […]

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Good News for Relief Organizations, Bad News for Others

The just-released Target Analysis Group's Quarterly Index of National Fundraising Performance delivers good news to international relief organizations — and some not-so-good-news for other sectors. First the bad news. According to the Index donor counts show a 2.5% drop for the first two quarters of '06 compared to 2005. Retention rates fell by 3.3%. Reactivation […]

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42 Million And Counting

Earlier we reported that Hispanic Heritage Month is underway, and provided a potpourri of pertinent data on our U.S. Hispanic population for fundraisers and communicators. Here's a special new compilation of U.S. Census data on Hispanics put together by the Pew Hispanic Center. We're going to keep throwing this data at you, because you need […]

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Migratory Birds

It's good to remember that long before the birth of the internet and its open and marvelous culture of sharing information we fundraisers, like some medieval guild, took seriously the responsibility of continually educating each other while raising up the next generation. Through conferences, newsletters, seminars and just simple telephone calls there's always been a […]

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