Award Winning Blog - Agitator

Your Dual Message Pillars Should Be Bookends

If you take nothing else from this post, take this: an awful lot is known about your donors. Too often we think we know very little. Consequently, we believe tailoring messages to who they are is seemingly impossible. Sadly, this means everyone gets the same thing. Taxonomy is the science of naming, describing and […]

Learn More May 8, 2023

Death to Channels. Long Live Channels

Defining donors by channel is a bit like defining me by whether Amazon, USPS, UPS or Fed-Ex delivers my packages. It’s accurate and objective but I rarely make that choice and it’s inconsequential to why I bought what I bought. The channel I give in is often a function of exposure and where I happened […]

Learn More May 5, 2023

Dark Brandon Launches $2 Billion Campaign

A week ago President Biden officially launched his 2024 re-election bid with a web video recapping a busy two years of action and threats, and an online fundraising blitz. The blastoff was intended to squelch speculation that Biden wouldn’t run again, and start the process of raising tons of money. So how did it do? […]

Learn More May 3, 2023

Should You Turn Supporter Care Over to AI?

No is the short answer. The longer one, you should be using AI to significantly boost productivity and increase the number of successful outcomes. It’s worth noting supporter care is more than donor care. There are plenty of charities (e.g., health, education) whose donors also make use of the program/services side of the house. This […]

Learn More May 1, 2023

Mind The Gap

Intended behavior vs. actual behavior. That they don’t match up perfectly seems to invite the misleading adage that ‘people don’t do what they say’. In fact, the intention to do something is a great predictor of actually doing it. This means the primary focal point should be on what influences my intention, secondarily, the gap. […]

Learn More April 28, 2023

The Moral Calculus to Giving

The giving decision often hinges on a moral judgement – is giving to help this person, place or thing the morally right thing to do? But two people can be a firm “yes” for different reasons since we don’t all use the same morality lens. There are five morality lenses onto the world. Care/harm: Sensitivity […]

Learn More April 26, 2023