Award Winning Blog - Agitator

Return on Attention

I came across a provocative posting by former McKinsey consultant, John Hagel, in which he coins the term: Return on Attention (ROA). His premise is that marketers must transition from a world of scarce shelf space (i.e., a relatively finite set of media options/channels through which they can “intercept” potential — essentially passive — customers) […]

Learn More August 16, 2006

Be There or Be Behind

The Institute for Politics, Democracy and the Internet is serving up a conference on social networks (MySpace, YouTube et al), user-generated web content and the political & advocacy implications of all this. This is a hugely important communications and citizen engagement playing field for progressive non-profits to master. Go! Attend! September 15 in Washington. And […]

Learn More August 15, 2006

Emotion & the Queen of Pop

Business Week has a fascinating report on the Chief Marketing Officer for Coca-Cola (aka The Queen of Pop), a dynamo named Mary Minnick. Here's a hint of the lady: “I tend to be quite discontented in general,” she told investors last December. “It will never be fast enough or soon enough or good enough.” Minnick's […]

Learn More August 14, 2006

YouTube – Viewer Beware

Here is a video spoofing “An Inconvenient Truth,” Al Gore's documentary on global warming. It's designed to appear as though an average “skeptical Joe” made it. But as ABC News reports, it's actually covert propaganda from an ExxonMobil PR firm. YouTube is a great place for advocacy groups to experiment creatively with getting your messages […]

Learn More August 13, 2006

Network for Good – Online Fundraising

Thanks to Beth Kanter at Blogher.com for noting a study of Network for Good's online fundraising experience. This study is based on analysis of $24.5 million in charitable giving online through Network for Good in response to three major crises: the December 2004 tsunamis, Hurricane Katrina in August 2005 and the Pakistan earthquake of October […]

Learn More August 12, 2006

Press Releases Are So … Yesterday

Just when you thought your media relations operation was really humming, firing out those compelling press releases, along comes CNN with I-Reports and CNN Exchange, presenting new challenges … and opportunities. Recognizing the power behind the Web 2.0 wave of user- and viewer-generated content, CNN has enabled a broad range of “citizen journalist” tools and […]

Learn More August 11, 2006