Award-Winning Blog


Getting What They Deserve

Today two long-time friends Jerry Huntsinger and George Lizama will receive the highest awards given by the Direct Marketing Association of Washington, D.C. and the DMAW's Education Foundation. Jerry, often referred to as the “Dean of Direct Mail Fundraising”, will receive the 2006 Sisk Award for Direct Marketing Vision. He joins the ranks of distinguished […]

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Buffett/Gates Top 24 List

Here are the quite varied reactions we've encountered to the philanthropy combine of Warren Buffett and Bill Gates: Will become an excuse for government inaction … “Let private philanthropy do it.” More unborn babies will die … because Buffett has traditionally supported abortion rights and family planning. Will inspire other super-wealthy to give … ushering […]

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Sign Up? Or Call the ACLU?!

Want to optimize your online fundraising? Soon you will be able to get videos of the page-viewing behavior of your website visitors! That's right, each visitor and each of their keystrokes can be monitored and recorded! Plus, if you don't want to watch 1000's of videos, you'll get extensive statistical data. Here's the scoop from […]

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Citizen vs. Congress Arms Race

Get Active brings to our attention the “technology arms race” between our Congressional representatives and us … their constituents. Congress seems intent upon thwarting legitimate grassroots lobbying campaigns. Here's a compelling POV from Bill Pease, Get Active's CTO.

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Am I a Grump Head?

Like most of you, I'm thrilled to see Newsweek report that environmentalism is on the ascendancy in America. But I can't help recalling a comment made years ago by Jacques Cousteau to the effect that Americans' embrace of the easy task of recycling would actually undermine what was harder and really required, as he saw […]

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Broken Models

Some business models “break” faster than others, but none is everlasting. What about your fundraising model? How is it holding up? This is a question non-profit marketers should think about no less than commercial marketers. For example, per the NY Times, AOL has indicated it will soon abandon the iconic pay subscription model that successfully […]

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