Award Winning Blog - Agitator

We Should All Be Such Smart Marketers

The Kaiser Family Foundation has just issued a report on the online marketing of food products to kids. Looking at 77 websites from the likes of M&Ms and PopTarts, the study found that the sites overflow with clever engagement devices, like advergames (73%), sweepstakes (65%), on-demand TV ads (53%) and incentives to buy (38%). On […]

Learn More July 20, 2006

Email Marketing: 2005 Benchmark Study

Q: What's the best day(s) for sending email messages to assure the best open and click-thru rates? A: Friday and Sunday are running neck and neck. Q: What type of lists generate higher response? A: Smaller lists work better than larger lists. In fact the larger the list the moredifficult it is to improve response. […]

Learn More July 19, 2006

Pods vs. Blogs

Nielsen/NetRatings reports that 6.6% of adult online users, or 9.2 million web users have downloaded audio podcasts in last 30 days, while 4.0%, or 5.6 million web users have downloaded video podcasts. This is comparable to the 4.8% who have published blogs. Back in January 2005 Pew Internet Project reported that 27% of internet users […]

Learn More July 18, 2006

More on Broken Models…Much More!

Here are the takeaways from an article on the demise of AOL by one of our favorite tell-it-as-it-is marketing gurus and Guest Agitator Denny Hatch. But you should really read the whole piece and milk it for all its wisdom! The lessons apply to non-profit marketing as well. If your business model has been a […]

Learn More July 17, 2006

Getting What They Deserve

Today two long-time friends Jerry Huntsinger and George Lizama will receive the highest awards given by the Direct Marketing Association of Washington, D.C. and the DMAW's Education Foundation. Jerry, often referred to as the “Dean of Direct Mail Fundraising”, will receive the 2006 Sisk Award for Direct Marketing Vision. He joins the ranks of distinguished […]

Learn More July 14, 2006

Buffett/Gates Top 24 List

Here are the quite varied reactions we've encountered to the philanthropy combine of Warren Buffett and Bill Gates: Will become an excuse for government inaction “Let private philanthropy do it.” More unborn babies will die because Buffett has traditionally supported abortion rights and family planning. Will inspire other super-wealthy to give ushering […]

Learn More July 13, 2006