Award Winning Blog - Agitator

Everything is Impacting Everything

From real estate to the stock market, to energy, to technology, to politics to fundraising the Pandemic/Supply Chain/Ukraine/Inflation Virus is wreaking havoc. This is certainly the case where direct response –both direct mail and digital—is concerned. Massive shortages of envelopes and paper with prices going up and availability still down. Significant production delays and bottlenecks. […]

Learn More June 27, 2022

When Getting Their Attention is Bad

Getting the attention of your supporter in an uber-cluttered world seems like a win. And certainly a donor’s ignoring the Crate & Barrel promotional discount email to process your appeal email is a big plus. But, what about the attention within your email? Might some content get their attention and make them less likely to […]

Learn More June 24, 2022

How to Raise Money Without Asking for It

Ask for money, get money. If only it were that simple. The conversion rate with human beings on your donation form is under 20%. That’s a lot of missing dollars from people needing something other than another ask to convert. Enter the donor experience. [Calling all digital marketers, register for the free learning session on […]

Learn More June 22, 2022

Not Bowled Over

Editor’s Note: Two posts in a week referencing bowling? The cosmos at work. I love taking my two young kids bowling. It’s one of the few sports where I’m guaranteed the ego boost of coming in at least third place. The only downside is the almost daily deluge of spam from the bowling alley. So, […]

Learn More June 20, 2022

When Does a Losing Test Win?

Did either or both of these test ads beat the control? No peeking. Neither test beat the control. Or at least that’s the case if you assume everyone is the same and do a random nth test, which is 99% of all tests. How about this one, did either or both beat the control? Go […]

Learn More June 17, 2022

The Roaring Late 1800s?

The roaring lion. The Roaring 1920s. But the Roaring late 1800s? Never heard of it. I don’t know the full source of the chart below or the accompanying list but I spot-checked a few and they were accurate according to the Google machine. I also don’t know if this list is exhaustive nor how “membership” […]

Learn More June 15, 2022