Award-Winning Blog


About Warren Buffet’s $37 Billion Plus Gift

The morning papers and networks lead with the story of Warren Buffet's decision to give away 85% of his wealth ($37+ billion) beginning in July. The story first appeared yesterday in a Fortune Magazine exclusive by Carol J. Loomis, FORTUNE's Editor-At-Large. In an interview with Ms. Loomis, Buffet tells how and why he arrived at […]

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Dipping Your Toes into Blogging?

If you're new to blogging, or are considering a blog for your org, here's a worthwhile study from UMass based on interviews with several dozen experienced bloggers. Most are not household names, but all have a lot of experience under their belts. I found the verbatims a lot more thought-provoking than the stats. #1 takeway: […]

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Watching People Use Media

The Online Publishers Association has just released A Day in the Life: An Ethnographic Study of Media Consumption, based upon researchers directly observing the media usage of 350 Americans for 13 hours in a day. The research was done by Ball State's Center for Media Design. If you're interested in how web use interacts with […]

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Pay Attention to Karl Rove

Karl Rove has won some important elections. His views on conservatives' use of the Internet are worth noting. Here's a tease from a recent interview in the Victory New Hampshire website (scroll toward end of interview): “I do also think that the Internet has proven to be a more powerful tool on our side than […]

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Can’t Escape Longer vs. Shorter!

Maybe you thought you could escape the “longer vs. shorter” debate as fundraising moves online. Not so. Here's a study that tested the efficacy of longer vs. shorter online video ads. And the winner is …

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Giving Tops $260 Billion in 2005

Two big reports just out on U.S. charitable giving. Giving USA Foundation estimates total giving at $260.28 billion, a 2.7% increase from the previous year. An estimated $7.4 billion was given to address natural disasters, accounting for about half of the increase in giving from 2004. Sectors receiving increased giving were human services, the environment, […]

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