Award Winning Blog - Agitator

Watching People Use Media

The Online Publishers Association has just released A Day in the Life: An Ethnographic Study of Media Consumption, based upon researchers directly observing the media usage of 350 Americans for 13 hours in a day. The research was done by Ball State's Center for Media Design. If you're interested in how web use interacts with […]

Learn More June 24, 2006

Pay Attention to Karl Rove

Karl Rove has won some important elections. His views on conservatives' use of the Internet are worth noting. Here's a tease from a recent interview in the Victory New Hampshire website (scroll toward end of interview): “I do also think that the Internet has proven to be a more powerful tool on our side than […]

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Can’t Escape Longer vs. Shorter!

Maybe you thought you could escape the “longer vs. shorter” debate as fundraising moves online. Not so. Here's a study that tested the efficacy of longer vs. shorter online video ads. And the winner is …

Learn More June 22, 2006

Giving Tops $260 Billion in 2005

Two big reports just out on U.S. charitable giving. Giving USA Foundation estimates total giving at $260.28 billion, a 2.7% increase from the previous year. An estimated $7.4 billion was given to address natural disasters, accounting for about half of the increase in giving from 2004. Sectors receiving increased giving were human services, the environment, […]

Learn More June 20, 2006

If Yahoo Designed Your Website

Well, Yahoo DID design the new website for Bono's ONE organization devoted to fighting global poverty and AIDS. Check out what a truly engaging website looks like. And read more about Yahoo's employee volunteer program here.

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NPR — Mother’s Milk Adds Steroids

Any progressive cause group that has ever researched its constituency knows that NPR has consistently topped the media preference charts for progressive donors … hands down. At the recent Webbies, the online Oscars, NPR won more awards than any other broadcaster for its digital media efforts, which are described in detail in this Ad Age […]

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