Award Winning Blog - Agitator

Great Gig At WWF

Great job opening for a cause marketer … World Wildlife Fund (WWF), the global conservation organization, seeks a Director of Donor Marketing to lead overall strategy and development of marketing programs that drive fundraising; provide direction, oversight and implementation of marketing communication to multiple audiences; manage development marketing/volunteer engagement vehicle, and special events. A minimum […]

Learn More September 21, 2006

Slipping Down The Ladder Of Life

For years, political prognosticators have pointed to one measure as the best single indicator of how national elections might go … responses to the question: “Overall, do you think the country is headed in the right direction?” If you're an incumbent, and the trend is rising “No's” to this question, watch out! Perhaps a comparable […]

Learn More September 19, 2006

4 Reasons To Care About Under-40s, Now

We can't tell you how many times we've heard non-profit execs and marketers blow off the under-40 population. Why? Because these “youngsters” are perceived not to donate. Because they're harder to reach and maintain contact with via conventional direct marketing (read: mail), especially in the younger age brackets. Because they are perceived by cause advocates […]

Learn More September 18, 2006

Weekend Quiz #6 – Confidence in Charities

NYU's Wagner School of Public Service has released a new survey of public confidence in charitable organizations. Read it and you'll be able to ace this quiz. Overall, is public confidence in charities up, or down? Which problem is bigger: charities have the wrong priorities, or charities have difficulty spending money wisely? The number of […]

Learn More September 16, 2006

McDonald’s Hummer Bummer

I'm a big fan of cause-marketing relationships that spring from sincere public service commitment on the part of businesses, and provide genuine win-win benefits to both the corporate and non-profit parnters. But here's a case of McDonald's, who touts its corporate responsibility in many areas, including the environment, totally screwing up. How? As reported by […]

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Latino America Celebrates

This weekend begins a month of recognition of the Hispanic heritage of America's 42 million Latinos. For those who should be thinking about how this segment of America might be enlisted in your cause or charity, here are a few useful articles and sources. The Hispanic Population — One Market or Many? provides a concise […]

Learn More September 15, 2006