Award Winning Blog - Agitator

Online $$ is Tip of Iceberg

The true $$ potential of email-acquired names is only captured through integrated marketing campaigns, where online solicitation is complemented by direct mail and telemarketing. These “complementary” channels often return more dollars than the online channel used to identify and enlist prospective donor/activists in the first place. If you're not moving in this direction, you oughta […]

Learn More May 24, 2006

Mi Gente: The Power of Latinos

Thanks to PoliticsOnline.com I've just learned of a hot Latino website, Mi Gente. Definitely worth checking out if your organization is interested in reaching Latinos. Here's what PoliticsOnline says about the site: MiGente.com Harnesses Latino Power The largest U.S. Web site geared towards Latinos just got better. This week, Community Connect upgraded its social networking […]

Learn More May 22, 2006

Amnesty Scores with Online Acquisition

Some interesting online acquisition data from Amnesty International, as reported by Nick Allen of Donor Digital. His example confirms what we've seen elsewhere … significantly higher average gifts from online donors can more than offset higher acquisition costs. And notice the admirable extent of testing in this campaign. If you want to dig deeper into […]

Learn More May 10, 2006

Online Advice for Non-profits

Latest e-newsletter from Non-Profit Advisors discusses six ways the Internet is most impacting non-profits. Some of this won't be news to the most I-experienced of you. Still, some useful food for thought.

Learn More May 9, 2006

Great Global Warming Ad

TV PSA from Environmental Defense. Pretty effective, I think. Yes/No?

Learn More May 7, 2006

“Fundraising” or “Marketing”?

Should we be talking about “fundraising” or “marketing?” Roger's a fundraiser — a master organizational strategist, he's no head-in-the-weeds guy. Still, he wants to know what your organization is doing today that might inspire the most contributions now from your current donors and their most likely clones. I'm a marketer — I want to know […]

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