Award Winning Blog - Agitator

Quantifying the Donor Experience At Scale

What gets measured gets managed. How many brands out there are regularly measuring donor experience? How many people read that last sentence and aren’t even sure what it means? You’d be excused, hell you’d be applauded, since donor experience is thrown around ad nauseam with little or no practical definition, much less linkage to fundraising […]

Learn More October 13, 2021

A Win for Old School Economics

Economics has been called the dismal science for decades. The somewhat newer slight (still decades old) led to the birth of Behavioral Economics whose guardians believe stodgy, old, Econ 101 principles of supply and demand and rational actors making rational cost/benefit choices fails to explain reality. Some of that’s true though the BE truthers out […]

Learn More October 11, 2021

Taking Advantage of Donor Loyalty, the Donor-Centered Way

The Chronicle of Philanthropy recently reported that revenue from online donations grew more than 15 percent in 2020 Before the coronavirus outbreak, revenue from one-time online donors had declined by 1% from 2019 to 2020. Presumably, the increase is attributable to the fact that because of the pandemic nonprofits moved the bulk of their fundraising […]

Learn More October 8, 2021

The Messy Middle of Fundraising

What makes you, you? One camp says it’s all down to your unique genetic code. Based on this nature camp, your DNA determines not just your physical but also your psychological traits. At the other end of the spectrum there’s a camp that puts the emphasis on nurture; it’s what’s outside your body – the […]

Learn More October 6, 2021

Taxonomy of Donor Messaging

If you take nothing else from this post, take this: there is an awful lot that is known about your donors. Too often we think we know very little about our donors. Consequently, we believe tailoring messages to who they are is seemingly impossible. Sadly, this means everyone gets the same thing. Taxonomy is […]

Learn More October 4, 2021

What’s On Your Envelope: Teaser? No Teaser? Both?

In direct mail the outer envelope—the carrier—has only one purpose. To get ripped open. The other day I received an announcement of a direct mail course offered by Tom Ahern, one of the best copywriters in our sector. His headline graphic perfectly raises the question every great copywriter often spends hours answering: “What intriguing thing […]

Learn More October 1, 2021