Award Winning Blog - Agitator

Stop Talking About Donor Experience. Start Measuring (and Acting on) It.

Do you really think the donor experience matters? We’d argue the only way to answer this question is by defining experience, otherwise it feels amorphous and fuzzy. An interaction with your brand creates an experience. That experience creates a judgement by the human being on the receiving end– your donor/advocate/supporter. Those judgements add up over […]

Learn More July 19, 2021

Is the Donor in Your Test Design?

Most testing in our sector looks like this: Test Control Object : online form, letter, envelope Your idea to change the object Object stays same Let’s say your Object idea is to change the messaging by emphasizing the person being helped is hardworking and diligent. The message goal is avoiding people incorrectly assuming the […]

Learn More July 16, 2021

Getting Your Share of $9 TRILLION

The other day Bob Levy, a long-time pal and liberal co-conspirator sent along a piece from The Wall Street Journalbearing the headline Older Americans Stockpiled a Record $35 Trillion. The Time Has Come to Give It Away. With the promise that part of this financial torrent is likely to be unleashed in the form of […]

Learn More July 14, 2021

Attacking Donors to Save Democracy

It’s increasingly clear that we’ll all soon be embroiled in a major battle we can’t avoid. Truth vs. Lies. Easy access to a fair vote vs. suppression and miscounting of the vote. Authoritarianism vs. Democracy. The outcome answers the question, “Will American democracy die?” Currently the battle is playing out on a variety of fronts. […]

Learn More July 12, 2021

Is Preaching to Your Choir Turning Off Everyone–Including the Choir?

“We should all be less prejudiced.” Does this statement and point of view sit well with you? Maybe it matches your beliefs. Maybe you think it’s so obviously correct that it’s like saying water is wet; it’s almost factual and certainly unobjectionable. What about this sentiment? “You are free to choose to value non-prejudice. “ […]

Learn More July 9, 2021

When a Color Test Isn’t a Waste of Time

The brown kraft envelope versus the white one. I’ll never forget when I was indirectly involved with this test, in part because I had to google ‘brown kraft’ having no clue what the hell color or shape that might take. The other reason is it struck me as incredibly random. Why this test? If it […]

Learn More July 7, 2021