Award Winning Blog - Agitator

Fundraising: From Galaxy to Gutter

“Coincidence” is in the eye of the beholder. And coincidentally both my digital inbox and my television set conspired to deliver three visions of different– three distinctly different– channels and approaches to fundraising. Some lofty. Some noble. Some self-serving. Inspired by Inspiration4 Beyond flogging the future of “space tourism” the main goal of SpaceX’s Inspiration4 […]

Learn More September 22, 2021

Vest Size Fundraising

If you fundraise with merchandise – a vest for example – you have lots of sizes and you let the donor pick the size. You get lots of complaints about sizing after the fact. The size matters and one size definitely doesn’t fit all. Why does the fundraising that markets the premium fly in the […]

Learn More September 20, 2021

The Revolution Should Be Tested

My inbox occasionally delivers a gem that’s just right for a timely post. Today, a longtime Agitator reader passed one along I can’t resist sharing. It starts off… MEMORANDUM To: High-Level Direct Marketers Who Are Political Conservatives (if this is not you, please do a friend a favor and pass it on). FROM: Richard A. […]

Learn More September 17, 2021

Emotion is a Rock

Geologists have lots of words for rocks. Linguists have lots of words for speech sounds. And those living in Arctic regions have lots of words for snowy and icy weather. For geologists and linguists, it’s their raison d’être and those living most of their lives in the cold need a more precise way to […]

Learn More September 15, 2021

AnalyzingTweets of Nonprofit Tweeters

A study from 2012 found nonprofits do a better job of ‘engaging’ with supporters over Twitter than with their websites. That’s probably a bit like saying there is more engagement in a phone call than a press release. After all, it’s written right there on the tin, Social Media. Nevertheless, one could always treat it […]

Learn More September 13, 2021

Is Your Fundraising and Advertising Reformation or Renaissance?

The last 15-20 years have seen a stunning decline in advertising effectiveness. Less effective ads are becoming more common. Copy-catting is one thing, copy-catting bad ideas is quite another. The traits of good advertising matter in video and static ads (print or digital) but also, copy. Some decree this mirrors culture and there’s historical precedent. […]

Learn More September 10, 2021